
Russ Unger literally wrote the book on Guerilla Research Methods. Russ leads this hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. Russ will provide you with a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research. Seating is limited to 100 people. It will sell out fast! Topics Covered: How to sell guerrilla research into a project from the start How to recruit better participants How to form better research questions Valuable “how-tos” [...]




















