Amy Cueva is the Founder and Chief Experience Offer of Mad*Pow, an award-winning agency that partners with clients to improve health, help people achieve financial wellbeing, help them learn, and connect. Amy believes that design can help improve the human condition.
Amy plays an essential role in Mad*Pow’s visualization of a changed US healthcare system. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital , CVS, and Fidelity has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference, HxRefactored, and the managing director of the Center for Health Experience Design Amy has successfully connected and networked disparate parts of a challenging and siloed system.