Preston McCauley’s 17+ year career in the UX industry has given him the opportunity to not only create and manage literally 100â€s of applications and projects but also to develop the rare industry knowledge and skill to bring a product through the entire life cycle. At the root of his many successes is the ability to identify problems and opportunities and focus on building a robust product implementation. He challenges his teams to approach problems from different angles and push for innovative solutions. He is always looking for ways in which to leverage new technology. This means identifying trends, methods, and tools that can be used for product development and marketing. He is a strong believer in Practical UX; a term he coined to help teams and business owners iterate and improve the product before the coding phase. Preston has both small project and industry level, large scale application experience.
Preston is an active industry leader in the Dallas-Fort Worth User Experience Professional Association (UXPA), speaking at events and group meetups and actively mentoring peers and those new to this expanding industry. He believes in guiding talent through constructive and clear feedback that helps the individual grow beyond current capabilities. Just some of Preston’s many specialties are: front end UI, Interaction design, creating easy to use application experiences for the front-end user. This includes business ux strategy, ux ideation, ux architecting, ux design patterns, mobile design, ios storyboard design, grunt.js, phonegap and more.
Preston has also created his own proven methods of SEO marketing and promotion, and is on the cutting edge when it comes to social marketing, future UX theories and education methods. He keeps a daily pulse on the UX / design world like no one else.