Victor is a Research Director at a Philadelphia based design and development firm. He works with clients across industries, from banking and telecommunications, to insurance and universities, to incorporate the voice of the user into design. Victor received his PhD from The Ohio State University, where he studied psychology and communication with visitors in settings such as natural history museums, science centers, and zoos. He regularly writes and speaks on topics related to the application of psychological principles to design, and user experience research. His book on the application of psychological principles to design, Design for the Mind, is available for purchase through Manning Publications. He has been a guest on a number of Podcasts including Systematic, User Defenders with Jason Ogle, and UX and Growth.