21st Century Marketing: Human-Cyborg Relations Beyond Droids and Jedi Mind Tricks

September 15, 2017
2:00pm  -  2:50pm
Pin Oak

Design is all about the interface of human being with technology. It’s concern is creating a positive experience for people. Marketing is all about the communication and connection between people and the products or services provided by businesses. When either design or marketing professionals lose sight of the human element to focus on technology, systems, programs, and scalability it is the human factor that suffers.

Users are shifting their device usage from desktop to mobile to virtual assistant. They are changing their interface from text to voice. Every year new technology emerges onto the market. Marketing is constantly morphing the ways (paid and organic) and means (algorithms, machine learning, emerging AI) to communicate the most likely answers to users’ questions … sometimes before the user is aware of the need for the answer.

How does someone in charge of digital marketing optimize for all of THAT?

Together we will explore:

  • User behavior trends
  • Impact of voice-enabled devices like Alexa and Google Home
  • Continuing changes to how marketing communication is presented online

Session Category :  SEO and Social Marketing