Controversy: Almost Always Means Saying I’m Sorry!

September 15, 2017
10:00am  -  10:50am
Pin Oak

You have the best product, the best employees, and yet, you have one mishap. Now you need to get out in
front of it before that viral video/tweet/post sets the narrative. You want to make sure your brand is thought of as a caring brand that made a mistake, took ownership and is correcting the issue. How do you do that? Is your strategy in place? This presentation will cover all this and more.

Robin Moss has been helping companies create their marketing presence since 1994. She has an extensive background in marketing, advertising, digital and public relations strategies and can help you create a crisis communication strategy that will allow your company to respond when and if the situation arises.

What You Will Learn:

• Why you need a crisis communication strategy
• How and why you should plan for all contingencies
• Monitor your brand
• Spokesperson training, why it matters
• Tell your story – apologize when necessary, and it is almost always necessary

Robin was born and raised in Dallas, Texas and received her BBA in Marketing and Advertising from Southern Methodist University and her MBA in Marketing from the University of North Texas. She presently lives in Addison, Texas with her iPoodle, a rescue dog, Catie.

Session Category :  SEO and Social Marketing