Creating Interfaces with Significance

September 16, 2017
10:00am  -  10:50am
Trinity 4

Why does Donald Norman, after introducing the concept of “affordance” to designers in 1988, now tell us to abandon them? What do signifier signify and what is its significance for modern designers? We’ll discover the difference between signifiers and affordance (and best uses of each); explore how we use them daily; and learn how we can put each into action on our next design project.

Session Category :  Design