Creating Stories That Matter

September 15, 2017
1:00pm  -  1:50pm

The best stories surprise us. They elicit an emotional response and create value for the listener. Great stories help us think and feel. They are valued for the lessons they teach and how they help us make sense of the complex world around us. This session will provide you with insights, techniques and best practices to deliver engaging stories that will resonate.

You will learn how to present and structure meaningful content related to the needs of your audience and the problems they are trying to solve. You will leave this session with an understanding of key methods and approaches to developing stories that will have your clients coming back for more.

Session Category :  Content Strategy