Designing the Experience Economy 

September 16, 2017
3:00pm  -  3:50pm
Addison Lecture Hall
There are new rules, principles, and ways of working for success in the customer-driven economy. Mike and Diane share some tales from large and small organization of how design becomes the differentiator for brands, create dynamic value stories, get design adopted in all the pockets of your organization and share ways that open leaders eyes to the monstrous impact design can have for any brand!  

Session Category :  Tools and Tactics