Remember that speech class in school when your teacher or instructor told you to “make sure you know your audience”? From there you started to find topics that would be of interest to you classmates.
User experience professionals face two difficult challenges. Getting our colleagues to think about the needs of users and ensuring they don’t forget about them.
Product development and design cycles can be just like that speech class. You need to know your users. They are the audience. An Empathy Map is a collaborative tool that helps your team walk in the shoes of the users.
Session Category : Tools and Tactics