By 2026, the Cannabis industry is predicted to generate over $50 billion per year. From a UX perspective, this industry is heavily regulated by the federal government. Plus, this industry has a diverse set of stakeholders, which includes growers, distributors, regulators, insurance providers, doctors, and end-users.
In this interesting talk, Michael Vaughn will present a case study of the Cannabis industry. You will see some surprising stats, learn about different personas, see how research was collected, and know the important role that UX will play in this new industry.
Session Category : Visionaries