Product and service improvement often relies on survey data, but surveys are usually awful. Awful surveys yield bad data. Bad data leads to poor decisions. The good news is that designers already have the skills to make surveys easier and more enjoyable for the respondents. Learn basic questionnaire design (getting the most out of your survey software platform), how to reduce the cognitive load and make the task more enjoyable for respondents, how to ask better questions, usability testing your survey, and how to analyze and track the data for better insights.
Session Category : Usability