Consumer expectations for business innovation are growing at a staggering rate. Organizations must adopt a sustainable model to include innovation throughout the product lifecycle. However, innovation is not only the output of creative thinking. True business innovation requires enterprises to have a cultural belief system that generates fresh ideas focused on impacting the overall trajectory of an organization. This talk will explore how to foster divergent thinking to encourage and execute on meaningful ideas, embrace experimentation, and accelerate the failure cycle.
Session Category : Content Strategy