Watch Out! What the $20 Billion Watch Industry Teaches about Desirability

September 15, 2017
2;00pm  -  2:50pm
Dogwood

Have we gone too far with minimalism in digital design? In an effort to achieve greater usability, have we sacrificed what makes a product desirable?

Look around and there are many devices that tell you the time with clarity and high usability. And yet the $20 Billion watch industry still creates wrist watches, costing thousands of dollars, that are desirable to wear.

Find the time for this talk and learn how desirability can make finding the time, so desirable.

Session Category :  Visionaries