September 14, 2017

Workshop: Axure Prototyping Essentials

10am  -  4:30pm
Pin Oak

Paper prototyping is a quick and easy way to communicate your design ideas, but using paper to describe interactive behaviors can be very challenging. If a picture is worth a 1,000 words, an interactive prototype could be worth millions! Enter … Continue reading

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Workshop: Co-create with Yoga

10:00am  -  2:00pm
Pecan Room

How can yoga teach you to co-create? Join Lillian Lin for a four hour interactive workshop that focuses on communication for creative problem solving. Lillian is a UX architect and international yoga instructor. Come with an open mind, a mat … Continue reading

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Workshop: Rapid Prototyping in Virtual Environments

10:00am  -  5:00pm
Red Oak

VR is everywhere right now. As a UX professional how can you make the leap to this world? Together we will look at prototyping an application experience through low & high fidelity methods. We will collaborate as a design thinking … Continue reading

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Cooper Workshop: Leading Creative Ideation

10:00am  -  5:00pm
Addison Lecture Hall

Crack your head open and release a surge of creative ideas with engaging activities that promote clarity, inspiration, and buzz within your organization. We’ll cover methods and facilitation tools to ensure you run fruitful brainstorming sessions, leading your team to … Continue reading

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Workshop: UX Field Research Toolkit

10:00am  -  4:30pm
Live Oak

Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your … Continue reading

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September 15, 2017

Opening Keynote by Jared Spool

9:00am  -  9:50am
Trinity Ballroom

Jared Spool needs no introduction. We are proud to kickoff our 10th year with one of the leading thinkers in the UX industry. Ge there early to get the best seat. You will not want to miss it.

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Integrate Accessibility into Your Business Process

10:00am  -  10:50am
Trinity 1-3

Accessibility – the capacity for people with disabilities to browse and use web sites and applications – is an overlooked, yet critical project requirement for more digital properties every day. Project and Product Managers can be the champions for accessibility … Continue reading

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Rivet Counting and Ocean Crossing: When Theory and Practice Collide

10:00am  -  10:50am
Chinaberry

While the “UX” field redefines itself – generalist versus specialist, academic versus practitioner – we often fail to see the importance of the cyclical nature of our endeavors as contributors to an evolving body of both theoretical and practical knowledge. A … Continue reading

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Merging Realities: A Chocolate Meets Peanut Butter 5 Year View of Emerging Disruptivations

10:00am  -  10:50am
Trinity 5

New technologies combined with innovative business models are creating new recipes for innovative disruptions (disruptivations).  Join researcher and futurist Mike Courtney, for a taste of how emerging trends might blend together to create an interesting mix of unexpected, real-world implications.

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Shaping and Shopping the Cross-Channel Experience: A Case Study with Adidas Mexico

10:00am  -  10:50am
Trinity 4

Many blog posts and articles explain how UX is not UI, but you can’t truly know unless you remove UI out of the UX equation completely. What happens when UI is not under your control? This talk will present a … Continue reading

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Machine Learning: Understanding the Invisible Force Changing Our World

10:00am  -  10:50am
Live Oak

Machine learning. It’s in the news. It’s discussed in corporate boardrooms. It’s on your mind. ML algorithms seem to be at once everywhere, yet nowhere. Can we possibly understand how this invisible force is shaping our world? How will it … Continue reading

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Designing the Work Experience for Designers

10:00am  -  10:50am
Trinity 6-8

Designing the work experience for designers might seem like a daunting experience. Your company craft an experience for designers through collaboration, training, onboarding, employee engagement, and more. In this talk, Kim Harris will share her insights on developing a work … Continue reading

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A Different Mobile First Strategy

10:00am  -  10:50am
Red oak

The best mobile strategy has always been mobile first. But what happens when it’s too late, and you can’t go mobile first? One small agile team developed a strategy to rebuild a very large and heavily trafficked B2B web application … Continue reading

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Rocky Mountain High: UX of the Cannabis Industry

10:00am  -  10:50am
Dogwood

By 2026, the Cannabis industry is predicted to generate over $50 billion per year. From a UX perspective, this industry is heavily regulated by the federal government. Plus, this industry has a diverse set of stakeholders, which includes growers, distributors, … Continue reading

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Controversy: Almost Always Means Saying I’m Sorry!

10:00am  -  10:50am
Pin Oak

You have the best product, the best employees, and yet, you have one mishap. Now you need to get out in front of it before that viral video/tweet/post sets the narrative. You want to make sure your brand is thought … Continue reading

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Podcasting: Should It Be Part Of Your Content Strategy? 

10:00am  -  10:50am
Addison Lecture Hall

Podcasting is not just a recreational activity. With the right approach and content strategy, it can really help your business to grow. For many businesses, podcasting is a disruptive technology that is low-cost and high-value. With some grit and savvy, … Continue reading

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Blah to Yee-Haw: 12 Marketing Gems to Take Social Networks

11:00am  -  11:50am
Pin Oak

Does social media feel like a chore? Find yourself posting just for the sake of posting? Tired of the same ol’ thing? In this session, Lissa Duty will share her social media gems that will help you replace the blah … Continue reading

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Designing with Empathy for All Abilities

11:00am  -  11:50am
Trinity 1-3

In the age of the Omni present Web and “Internet of Things”, designing accessible and Universal Web sites and Web-based applications is no longer an option. It is a requirement! Seda Maurer, the Accessibility Program Manager at Sabre, will present … Continue reading

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Sketching Techniques for Creating Head Room

11:00am  -  11:50am
Trinity 4

You just joined the project team as the sole designer. The project is in flight already. In the past, the developers just wrote the first thing they came up with. It hasn’t been all bad, but consistency is definitely lacking. … Continue reading

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Bringing 3D and VR into HTML with JavaScript

11:00am  -  11:50am
Live Oak

A-Frame is a web framework from Mozilla that makes VR ridiculously easy. A-Frame brings 3D and VR to HTML and JavaScript, allowing us to use the languages, APIs, and tools we all know and love as web developers and designers. … Continue reading

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Trigger Emails: It is Simple, Right?

11:00am  -  11:50am
Chinaberry

It’s a simple concept, a new user is added and an email is triggered to let them know what to do to get started with the application. But is it that simple? There is so much to consider before creating … Continue reading

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Be More Certain: A Practical Approach to User Research

11:00am  -  11:50am
Trinity 5

The job of user research is to help us be more certain in our work. Being more certain keeps us from building the wrong thing, and allows us to design and strategize with a little more accuracy. Sometimes being a … Continue reading

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Voice User Interface Design: Skills, Actions and The Future

11:00am  -  11:50am
Red Oak

Amazon Skills for Alexa, Google Actions for Home – Should your company build a conversational voice interface for one of these systems, and if so, how? What are the differences between a voice user interface and other types of UIs? … Continue reading

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Exponential Design Framework

11:00am  -  11:50am
Dogwood

Exponential Design is the idea that relatively accurate and actionable predictions can be generated using a conceptual framework that recognizes the realities of rapid, exponential and evolutionary change in culture, media, business, design and technology. The goal of ExD is … Continue reading

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The Interplay of Digital and Physical Design

11:00am  -  11:50am
Trinity 6-8

UX professionals must grapple with the interplay of digital and physical design, as their careers continue to evolve. Most UX professionals have focused either on digital design or physical design. A more holistic approach is needed. Products and services can … Continue reading

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Adobe Creative Cloud: Box Software to Design Platform

11:00am  -  11:50am
Addison Lecture Hall

In this session A.J. Wood will demonstrate the latest innovations within Adobe’s Creative Cloud. Adobe has moved from delivering boxed software to building out a design platform. In this session, A.J. will take a deep dive on: Mobile Productivity Digital … Continue reading

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Lunch

12pm  -  1pm
Mesquite Ballroom

Lunch is provided with your conference pass.  Enjoy some food and drinks with your new friends or meet someone new.

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Improve Your Design Skills with Coding

12:00pm  -  12:50pm
Live Oak

Bridging the gap between designing and coding, this presentation will show the relationship between wireframes and design comprehensives and the actual HTML and CSS that creates the layout. Intending to bridge the gap between the designers and the developers, we … Continue reading

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Product and UX: How to Combine Strengths to Make Something Truly Great!

12:00pm  -  12:50pm
Trinity 4

With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great? This … Continue reading

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Raiders of the Lost Smarts: A Strategic Approach to Extracting Knowledge

12:00pm  -  12:50pm
Chinaberry

Take a voyage through a jungle of cryptic clues, harrowing encoding errors, snake pits of broken search engine logic, fragments of code and content left by thousands of writers and developers, and a strategy that spans the globe. In order … Continue reading

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Owning The Product Owner

1:00pm  -  1:50pm
Trinity 5

Sweat. Agonize. Offer up best effort. Get shot down. Repeat. Why won’t your product owner, manager, or whoever that business person is, sitting there destroying the very advancement of the Internet, LISTEN??!! Answer: You aren’t speaking the same language, or … Continue reading

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Rinse, Lather and Repeat: The SEO Formula

1:00pm  -  1:50pm
Pin Oak

In the world of UI/UX there are specific formulas to create a pleasing to the eye and easy to use interface when building a website. In the world of Search Engine Optimization or SEO the formula for success is a … Continue reading

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Creating an Accessible First Design Strategy

1:00pm  -  1:50pm
Trinity 1-3

Internet access is a basic human right for individual expression and collaboration. While many tools exist to help disabled people gain digital access, the majority of sites and apps are not accessible. Many gaps still exist between design methodologies, development … Continue reading

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In Case of Emergency: Break Taboo

1:00pm  -  1:50pm
Trinity 4

Taboos are a global phenomenon. Some cultural. Some universal. They change with time and seasons. Are they good? Are they bad? Or are they something else entirely? Taboos help set the standards by which we live as a society. There … Continue reading

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Beneath the Surface: The Impact of Data on UX

1:00pm  -  1:50pm
Dogwood

Data is no longer for nerds only! Computers follow people around all day, and everytime we interact with them, that’s a data point captured. How that data is handled makes a big impact on the user experience. Every industry works … Continue reading

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Building Beautiful Bots

1:00pm  -  1:50pm
Red Oak

With more than 100,000 chatbots built on the Facebook Messenger platform alone, industry experts are claiming bots as the next big frontier in tech. Beautiful bots delight us. In this hands-on talk, Jayneil will share his journey for designing chatbots for … Continue reading

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The UX Unicorn is Dead: Soft Skills Beat Coding Skills

1:00pm  -  1:50pm
Trinity 6-8

Why do so many internal interaction designers and user researchers feel like they have to fight to get UX research and design done? Is it because we’re not unicorns – that is, researchers, designers AND front-end developers? No. That’s not … Continue reading

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Creating Stories That Matter

1:00pm  -  1:50pm
Chinaberry

The best stories surprise us. They elicit an emotional response and create value for the listener. Great stories help us think and feel. They are valued for the lessons they teach and how they help us make sense of the … Continue reading

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It’s the People, Stupid: How People Impact Design Systems

1:00pm  -  1:50pm
Live Oak

From typography, colors and icons to coding conventions and grid systems, design systems encompass the tools, techniques and guidance for building cohesive products (and experiences) that share a common visual language. But the truth of the matter is that the … Continue reading

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Adobe Experience Design (XD) Tips and Tricks

1:00pm  -  1:50pm
Addison Lecture Hall

Adobe Experience Design (XD) was built from the ground up to address the complex needs of today’s UX designers. XD has innovative tools to eliminate speedbumps and deliver breakthrough performance on everything from wireframes and high-fidelity designs to interactive prototypes. … Continue reading

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Level Up Your Design Game: How to Be a UX Bad Ass

2:00pm  -  2:50pm
Dogwood

You want to be a badass designer? Impress your boss? Be a UX rockstar? The only way to achieve this is to not care about being a badass at all. In this talk, hear stories from close observation of what … Continue reading

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UNLOCK YOUR DESIGN THINKING POTENTIAL

2:00pm  -  2:50pm
Trinity 1-3

Join two dyslexic designers and one usability engineer as they journey through what it means to see the world from different perspectives and how to harness this power for design thinking. Dive into the dyslexic perspective and learn techniques to … Continue reading

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21st Century Marketing: Human-Cyborg Relations Beyond Droids and Jedi Mind Tricks

2:00pm  -  2:50pm
Pin Oak

Design is all about the interface of human being with technology. It’s concern is creating a positive experience for people. Marketing is all about the communication and connection between people and the products or services provided by businesses. When either … Continue reading

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Every Pixel Matters on Mobile

2:00pm  -  2:50pm
Red Oak

Most phones are over 90% smaller than a laptop screen. Every pixel matters more on a smaller screen. In this talk, you will learn how the mobile development is evolving to be more of a design-driven job and less of a … Continue reading

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Scaling and Systematizing Design Thinking within Global Organizations

2:00pm  -  2:50pm
Trinity 5

Many designers and CX leads argue the effectiveness of design thinking as a means of bringing together creative and science-based disciplines — two disparate groups — to innovate new products and services. While design thinking is a helpful tool in … Continue reading

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Recalibrating Collaboration

2:00pm  -  2:50pm
Trinity 4

This talk looks at a crucial part of teamwork – collaboration (no, this is not design by committee). As a designer it is very important to be able to collaborate with your team to come up with great ideas, better … Continue reading

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Servant Leadership for UX Managers

2:00pm  -  2:50pm
Trinity 6-8

The role and purpose of a User Experience Manager varies from company to company, person to person. You might even be a UX Manager yourself, working alone or with a small to medium group of designers. Whatever your situation is, … Continue reading

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Design to Delivery: Common Pitfalls and How to Solve Them

2:00pm  -  2:50pm
Addison Lecture Hall

IBM Cloud Design is changing the way our users interact with the Bluemix and Softlayer platforms. From the conception of a product, our design teams work closely with engineering and offering management. Together, we create products which are feasible, meet … Continue reading

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Creative Conflict: Throw Your Company Into Chaos (And Spark Innovation)

2:00pm  -  2:50pm
Chinaberry

Tension. Conflict. Clash. Sound like a recipe for chaos? Maybe. But divergent thinking and creative conflict are the ingredients needed to innovate successfully. This talk will explore a simple framework for harnessing constructive conflict to spark innovation. Learn to identify … Continue reading

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The Framework is Dead; Long Live the Framework: Web Components and the Evolution of the Web Platform

2:00pm  -  2:50pm
Live Oak

The promise of web components has always been to promote modularity in web applications, making reusability and serviceability easier.  But the path to standardization has been long and arduous, and in response to the growing demands for new and exciting … Continue reading

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From UX to Product Management: How I Got My Ass Kicked before I Learned to Kick Ass

3:00pm  -  3:50pm
Addison Lecture Hall

UX and Product are both relatively new roles or areas of expertise. Most UX practitioners will work with product mangers at some point in their careers and some of us will become product people along the way. Both areas of … Continue reading

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It’s All About the Data: The Real Story Behind Citation Management

3:00pm  -  3:50pm
Pin Oak

Bad data is a big issue! From bad addresses to bad directions, local business citations that are incorrect get customers lost and when that happens, they lose trust. In fact, 67% report that if they get lost en route to … Continue reading

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Innovate: Accessibility as a Design Challenge 

3:00pm  -  3:50pm
Trinity 1-3

 If you consider accessibility as something you “must” do to meet external disability guidelines – we invite you think again. Embrace accessibility as design thinking and watch your process improve. Digital projects that bake in accessibility solve problems that may … Continue reading

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Stay Stupid, My Friends: Use Humility, Empathy, and Curiosity to Hack Your Job

3:00pm  -  3:50pm
Trinity 6-8

Lessons and stories gleaned from 20 years of experimenting with work, teams and customers. Rolled up into 10 stupid things you can do every day – actual behaviors that will help designers get the most out of their customers, their … Continue reading

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Watch Out! What the $20 Billion Watch Industry Teaches about Desirability

3:00pm  -  3:50pm
Live Oak

Have we gone too far with minimalism in digital design? In an effort to achieve greater usability, have we sacrificed what makes a product desirable? Look around and there are many devices that tell you the time with clarity and … Continue reading

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Responsible is the New Responsive

3:00pm  -  3:50pm
Red Oak

As an Experience Designer you have more power than you think. Mobile is not about the ability to personalize content, make it specific for a certain geolocation or the ability to do something create with the hardware like the camera … Continue reading

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Avoiding Blurry Innovation: Using “Proactive Adaptation” to Stay Relevant

3:00pm  -  3:50pm
Dogwood

Vision becomes blurry when you cannot focus correctly. This is true for sight as well as innovation. Focusing on proactive adaptation, company culture, and 3 fundamentals of implementing an innovative idea will make things clearer. Several examples from the real … Continue reading

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SaaSy Content: How Content Becomes the Competitive Advantage for Software as a Service

3:00pm  -  3:50pm
Chinaberry

Content strategy has never been an easy place to be. Plagued by tradeoffs between curated or open-sourced, paid or freemium, and original or sponsored; it’s been tricky for content-centric companies to find the perfect balance. And wrap Software as a … Continue reading

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Learning From User Research War Stories 

3:00pm  -  3:50pm
Trinity 5

Stories make the world go round. As people who do user research, we love stories. At its simplest, our job is to gather stories and to retell them. War Stories are stories about contextual user research (research out in the … Continue reading

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Design for Engagement: What Kids Can Teach Us About User Experience

3:00pm  -  3:50pm
Trinity 4

When designing digital experiences for adults, we focus on the “destination,” making sure our users can complete key tasks as quickly and efficiently as possible. When designing for kids, however, we get to focus on the “journey,” and all the … Continue reading

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Afternoon Break

4pm  -  4:30pm
Big Design Trade Show

Enjoy some light refreshments and visit the trade show before going to the closing keynote.

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Friday Closer: Pamela Pavliscak

4:30pm  -  5:30pm
Trinity Ballroom

Pamela Pavliscak is better known as Pam in the Lab. She is the Founder of Change Sciences and our closing speaker on Friday, September 15th.

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ProjectUX Filming with Jared Spool, Debra Gelman, and Bibiana Nunes

7:00pm  -  9:30pm
Trinity Ballroom

Join Brandon Ward for a special filming of ProjectUX at the Big Design Conference with special guests Jared Spool, Debra Gelman and Bibiana Nunes reviewing Dallas startup Noise Aware. ProjectUX is the new web TV show where User Experience experts help … Continue reading

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September 16, 2017

Opening Keynote: Amy Cueva

9:00am  -  9:50am
Trinity Ballroom

Any Cueva is the Founder and CXO of Mad*POW. She is a very creative, UX Designer. Amy is our opening keynote on Saturday, September 16th.

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I’m Sorry, I Can’t, Don’t Hate Me: The Post-it Note Break-up

10:00am  -  10:50am
Addison Lecture Hall

I know, I know. UX researchers are supposed to be in love with their post-it notes and affinity diagrams. Forgive me, but when it comes to note-taking and distilling findings from user research and usability testing, I think we might … Continue reading

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Survey Says: How to Measure for Change with Surveys

10:00am  -  10:50am
Trinity 5

Product and service improvement often relies on survey data, but surveys are usually awful. Awful surveys yield bad data. Bad data leads to poor decisions. The good news is that designers already have the skills to make surveys easier and … Continue reading

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Creating Interfaces with Significance

10:00am  -  10:50am
Trinity 4

Why does Donald Norman, after introducing the concept of “affordance” to designers in 1988, now tell us to abandon them? What do signifier signify and what is its significance for modern designers? We’ll discover the difference between signifiers and affordance … Continue reading

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Assertive Niceness: How to Turnaround a Toxic Team

10:00am  -  10:50am
Trinity 6-8

Designing and delivering as a team isn’t always easy. Sometimes teams get crosswise with each other, clients get suspicious, deliverables get dropped, and things just aren’t going your way. This session will explore core characteristics of successful teams, how to … Continue reading

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Designing Conversational Interfaces: A Shortcut to Avoid the Content Short-Circuit

10:00am  -  10:50am
Chinaberry

Faulty content designs can make users wince, cause their energy to wane, veer their attention away, and finally, end their conversation with the interface. This decision to stay or depart from an interface is made by a user in barely … Continue reading

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Everything’s Coming Up Dilbert: Designing Products in the Large Enterprise

10:00am  -  10:50am
Trinity 1-3

Working in the tech industry can be fun and exciting. But sometimes working in an enterprise company, your life can feel more like a Dilbert cartoon than a TechCrunch article. Pushing for modern product and design thinking in the enterprise … Continue reading

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Why Do You Need an Eco-system Map?

11:00am  -  11:50am
Chinaberry

Let’s assume you have already identified your customers and built out journey maps. In that process, have you identified all of the ways your customers interact with our company? But, you still feel like there are some nuances that you … Continue reading

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The Design Value Canvas

11:00am  -  11:50am
Trinity 5

We know design can add value to business, but what type of value and how to set and measure it? In this talk, participants will learn how to forecast, assess & measure various types of design value. They will also … Continue reading

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How to Land Your Dream UX Job

11:00am  -  11:50am
Trinity 6-8

Vitamin T presents a panel of experienced hiring managers within the UX community that address common challenges for UX and digital creative professionals looking for work and offers solutions on how to overcome them.

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Essentials of Adobe XD

11:00am  -  11:50am
Addison Lecture Hall

Go from idea to prototype faster with Adobe Experience Design CC (Beta), the first all-in-one cross-platform tool for designing and prototyping websites and mobile apps. In this session, Chris Griffith will show you how to design and prototype a complete … Continue reading

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Moving Forward: Expanding UX in a Large Enterprise

11:00am  -  11:50am
Trinity 1-3

If you work in a big enterprise, you may have found some design success within individual teams, but it’s time to scale up. How do you expand your UX foothold in the Enterprise, and make it consistent everywhere? We’ve been … Continue reading

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No More Bacon Ipsum: High Content Fidelity Prototyping with APIs

11:00am  -  11:50am
Trinity 4

More and more companies see the value of designing with real data from the early stages of the design process. Unfortunately it’s not always easy for designers to gain access to this data as it’s often hidden deep in source … Continue reading

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Lunch

12pm  -  1pm
Mesquite Ballroom

Lunch is provided with your conference pass.  Enjoy some food and drinks with your new friends or meet someone new.

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Fit & Finish: The Importance of Presentation Value to UX Deliverables

12:00pm  -  12:50pm
Trinity 4

The most important UX deliverables are your thoughts and observations. Wireframes, Journey Maps, Personae, and slide decks are just the vehicles we use to communicate our ideas.  Your content is critical but style plays a role in getting to express … Continue reading

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Own Your Career

12:00pm  -  12:50pm
Trinity 6-8

There are many factors that shape one’s career. However, you are the most important and impactful one! Join Dana Walter , an experienced people manager, and Seda Maurer, an experienced leader in technical track, for an insightful period. Seda and … Continue reading

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Applying Story Structure to Improve Media-Specific Content Metrics 

1:00pm  -  1:50pm
Chinaberry

Story. All marketers know they need to leverage it. But success isn’t as simple as sharing a narrative with a beginning, middle, and end. It’s also not a ‘one narrative fits all platforms’ strategy. Audiences’ short attention spans and high … Continue reading

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Managing a Multi-generational Workforce

1:00pm  -  1:50pm
Trinity 6-8

Has the Great Recession changed the perceptions of multiple generations about the workplace?  Has it rearranged their priorities and goals for their professional lives?  This presentation addresses the most notable changes in the workplace in the wake of the recession … Continue reading

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Buzzword Landmines: Ten Phrases That Can Undermine Your Best UX Efforts

1pm  -  1:50pm
Trinity 4

Every day, we are exposed to conversations, meetings, emails, and presentations filled with near endless streams of “corporate buzzwords.” While originally intended to clarify complex concepts, many of these words and phrases have devolved into meaningless abstractions whose definitions vary … Continue reading

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UX Research with High Flyers

1:00pm  -  1:50pm
Trinity 5

Pilots and flight attendants are unique personas who carry their own set of joys and challenges in tracking them down to study in the wild and in a lab setting. . Over the last two years, the speaker has studied … Continue reading

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Embrace Strengths to Make an Impact

1:00pm  -  1
Addison Lecture Hall

Do you understand your own strengths? What about the strengths of your teammates? Do you know the strengths of your manager? For most people, they can only point to their own weaknesses and the shortcomings of others. Gallup introduced the … Continue reading

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Panel: The Voyages of the UX Enterprise

1:00pm  -  1:50pm
Trinity 1-3

Verizon is a company of 200K+ Employees with a revenue stream of 132 billion dollars per year. We work in numerous areas from FiOS, Wireless, New Product Development and of course the various tools our employees use every day. It’s … Continue reading

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Take This Job and Love It: A Case Study

2:00pm  -  2:50pm
Trinity 1-3

Can a designer enter the corporate world and still remain inspired and a source for innovation? Historically, IBM has been an engineer lead company. Four years ago, it made the decision to put design at the center of its core … Continue reading

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Using Data To Make Informed Design Decisions

2:00pm  -  2:50pm
Addison Lecture Hall

Does your “customer-centric” organization all but ignore the feedbacks that matters most? Does the pressure to get to market faster and outmaneuver the competition crowd out your potential to deliver a great user experience? Mike Parker shares a step-by-step approach … Continue reading

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Designing Products, Designing a Business: UX and Innovation Teams

2:00pm  -  2:50pm
Trinity 4

UX engagement in innovation teams varies greatly whether they are a start-up, a lone entrepreneur or an intrapreneurial team in a large corporation. The variations are often about timing of the engagement, the capacity to integrate UX insights, findings and … Continue reading

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Getting at the Center of User Marginalization in UX Design

2:00pm  -  2:50pm
Trinity 6-8

Discussion about diversity and inclusion in tech is mainly focused on recruiting and hiring biases that keep certain talent profiles from entering the industry and on undeveloped company cultures that drive such talent away once they do. In this talk, … Continue reading

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Applying Design to Your Own Personal Brand

2:00pm  -  2:50pm
Chinaberry

You should be using the powerful benefits of design, dataviz and visual storytelling in your own Personal Branding Strategy to communicate your own key abilities and attributes to potential employers and clients with visual content on a website, on LinkedIn … Continue reading

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Lessons Learned from a Designer turned Design Leader

2:00pm  -  2:50pm
Trinity 5

In the world of design, change is constant. Our own design process encourages change, based on feedback and understanding our users. And even the role of design and the value we provide are also very accustomed to change, as the … Continue reading

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Expanding the Classroom with Entrepreneur and Tech Start Up Clients

3:00pm  -  3:50pm
Trinity 6-8

Teaching of client component in design practice with collaboration with TCU Neeley Business School Entrepreneur in Residence contacts with FW Tech and Dallas Innovation centers. Twenty two start up owners were selected to participate in the Graphic Design Corporate Identity … Continue reading

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Designing the Experience Economy 

3:00pm  -  3:50pm
Addison Lecture Hall

There are new rules, principles, and ways of working for success in the customer-driven economy. Mike and Diane share some tales from large and small organization of how design becomes the differentiator for brands, create dynamic value stories, get design … Continue reading

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Design Systems: Accounting for Quantity and Scalability

3:00pm  -  3:50pm
Chinaberry

Atomic design, pattern libraries, modular design—the process of designing with a system goes by many names, but regardless of what you call it, the advantages of this process are clear. Whether you’re on a large team or a small one, … Continue reading

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Stop Coding, Start Focusing on the Business

3:00pm  -  3:50pm
Trinity 1-3

As a Designer, we mainly think about user experience, how users interact with UI and working with engineers to help deliver a good user experience. But have you stopped to think about the other side of that? The business side? Learning … Continue reading

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Architecting Virtual (and Physical) Spaces

3:00pm  -  3:50pm
Trinity 4

We’re entering a new world of virtual, mixed, and augmented reality — what some are even calling “the 4th design evolution.” This new medium comes with a fresh set of interaction challenges. Simple things, like organizing or retrieving files, placing … Continue reading

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Your “Psychologist Voice”: Leveraging Voice Mindfulness for UX Research

3:00pm  -  3:50pm
Trinity 5

Moderating a one-on-one interview to elicit the most actionable data is an acquired skill. A primary aspect of this, which we don’t normally talk about, is the tone, timbre, and pace of our voice. Some say that a moderator should … Continue reading

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Afternoon Break

4pm  -  4:30pm
Big Design Trade Show

Enjoy some light refreshments and visit the trade show before going to the closing keynote.

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Closing Plenary: Alan Cooper

4:30pm  -  5:30pm
Trinity Ballroom

Alan Cooper is the closing keynote for Big Design 2017. Alan co-founded Cooper in 1992. He is widely known for his role in humanizing technology through his groundbreaking work in software design. He is also the author of the books About Face: … Continue reading

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