bdusa-schedule-page

September 8, 2016

Workshop: Axure Prototyping Essentials

10am  -  4:30pm
Red Oak

Paper prototyping is a quick and easy way to communicate your design ideas, but using paper to describe interactive behaviors can be challenging. If a picture is worth a thousand words, an interactive prototype could be worth millions! Enter Axure, one of … Continue reading

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Workshop: Fundamentals of Usability

10am  -  4:30pm
Addison Lecture Hall

Usability testing is the single best thing you can do for almost any product. Most people do not understand the nuances of usability. In this workshop, usability expert, Cory Lebson, will give a boot camp on the fundamentals of usability. … Continue reading

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Workshop: Stand and Deliver, Speaking to Small Rooms

10am  -  2:30pm
Pin Oak

Public speaking isn’t just for big rooms with a podium and microphone. Sometimes it’s just you and 5,10 maybe 20 people. They might be your clients or stakeholders or your project team. Any time you address a group, you need … Continue reading

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September 9, 2016

Design for Real Life

9am  -  10am
Trinity Ball Room

We can’t always predict who will use our content, or what emotional state they’ll be in when they do. But we have the power—and the responsibility—to be inclusive in every aspect of our communications, and to advocate for experiences that support … Continue reading

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How to Create a Multi-Channel Content Strategy

10am  -  11am
Pin Oak

It is much easier to create a content strategy to account for the long-tail effect than it is to content that will go viral. You can get more hits, shares, and follows for your content by developing a multi-channel content … Continue reading

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See it to Believe it: Visualizing User Research Feedback

10am  -  11am
Trinity 5

User research often yields large amounts of data that’s difficult to summarize and prioritize. Even with small studies or surveys, reporting information in an engaging and usable format can be a challenge. In this talk, we’ll apply UI and visualization … Continue reading

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The UX Careers Handbook: Finding Success in your UX Career

10am  -  11am
Trinity 6-8

If you’re a job seeker, learn what it takes to succeed as a UX professional. Explore the multitude of career pathways available to you. Find out how you can frame yourself solidly as a UX-er through learning, personal branding and … Continue reading

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Maps & Monsters: The Best Tools for Innovation Workshops

10am  -  11am
Addison Lecture Hall

Take a dive into some of the best tools and exercises for extracting the juice from innovation workshop participants. Journey Maps, Value Proposition Canvas, Business Models Canvas, Dollar Voting, 5 Sketches in 5 Minutes and Monster-in-a-Box. This is an interactive … Continue reading

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60 Countries of Content: Executing a Global Content Strategy

10am  -  11am
Chinaberry

55 years of history, 20,000 pages of content, 200,000+ words, 100+ content authors, 1 review with General Council (hopefully!), and a whole new brand and campaign were riding on the redesign of this well-known government site. So how did we … Continue reading

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Measuring the Mobile Experience

10am  -  11am
Live Oak

Let’s move past obsolete vanity metrics like page hits and visit counts. Use analytics to find out exactly how your users interact with your website and hybrid apps. In this session you’ll master concrete tactics that help you practice the … Continue reading

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Zen of UX

10am  -  11am
Dogwood

In 2000, John Allsopp wrote about “A Dao of Web Design”. Fast forward to today, we’re now going to talk about “The Zen of User Experience” and how John’s original insight into Eastern philosophies can apply to our everyday practice … Continue reading

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Power of Creativity and Confidence

10am  -  11am
Trinity 4

It takes creativity and confidence to stand out, to believe in one’s self, and to take risks in executing on your ideas.  We will explore how creativity and confidence are the keys to stretching our intuitive creative thinking process and … Continue reading

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So, You’re Not the Mouse: Doing Good UX Work Anywhere

10am  -  11am
Trinity 1-3

If you’re in a job where UX is not the star, how do you know when you’re doing a good job? Take the path from daily despair to everyday effectiveness. Learn five key SMART metrics around relevance, quality, focus, influence … Continue reading

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Crouching Tiger, Hidden Bias: Great Design is Not Universal

10am  -  11am
Red Oak

Great design is not the same around the world. Why?—This is the question I often ask myself as a Korean immigrant who grew up at the intersection of two very different cultures: the East and the West. To many, Eastern/Asian … Continue reading

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Beyond the Screen: UX of Spatial Augmented Reality

11am  -  12pm
Dogwood

Spatial augmented reality moves user experiences beyond screens, glasses, helmets, and other wearables. With this technology, you project user experiences on any surface—flat, uneven, round. Plus, you can stream up to six different user experiences at the same time from … Continue reading

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Dirty Dozen SEO Tips Every Designer Should Know

11am  -  12pm
Pin Oak

SEO. Search Engine Optimization. Three words that separately seem so easy, but together can baffle the greatest minds. Especially when Google changes the rules of the game almost daily. In this talk, John Nosal will share 12 insights into SEO … Continue reading

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Elevate to a Trusted Advisor in UX

11am  -  12pm
Addison Lecture Hall

Corporations are at all levels of adopting UX into their environment.  From the newbies to the skilled, they’re constantly faced with challenges on understanding their users, how to engage them and to properly build with a “user first” mentality. Meanwhile, … Continue reading

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How to Avoid a Design Career Identity Crisis

11am  -  12pm
Trinity 4

Let’s start with the good news, most executives now recognize the need for design in their products, so the demand for designers has significantly increased over the years. However, this has also meant the proliferation of specialized design roles, each … Continue reading

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Designing Through Emotions

11am  -  12pm
Trinity 6-8

We experience a wide variety of emotions while designing or developing. Some emotions help us design better, others hinder us from getting anything done at all. My talk will help both new and experienced UXers understand and better manage five … Continue reading

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What is Good DataViz Design?

11am  -  12pm
Chinaberry

Good DataViz Design means going beyond the charting templates and designing visualizations that reveal insights and tell stories to your audience. There are hundreds of ways to visualize data, and once you have chosen an appropriate visualization style for your … Continue reading

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Language of Leadership

11am  -  12pm
Trinity 1-3

Do you lead a UX team? Do you want to lead a UX team? Maybe leadership isn’t even on your radar and you just want to focus on creating great experiences. Regardless of your position or your title, you are … Continue reading

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Building Digital Content for Emerging Media

11am  -  12pm
Red Oak

Now more than ever content is crucial to storytelling. From 360 videos, to the HTC Vive, Oculus, Google cardboard, Holodecks, and many more, we have new technologies and platforms to help us tell immersive, experiential stories. But how do you … Continue reading

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Delightful Complexity: Design Impact on our Customer’s Culture

11am  -  12pm
Trinity 5

As UX professionals we are responsible for weaving our customer’s empathy into the work we produce. We create a product based on their needs and challenges, simplification of processes and overall satisfactions, but there is a cultural aspect that we … Continue reading

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All That Glitters Is Not Gold: Usability Design for “When Things Go Wrong”

11am  -  12pm
Live Oak

Things fail or otherwise go wrong all the time; to believe otherwise is to be unprepared for reality. You might have a great usability story for when things work, but what user wants to hear “Have you tried turning it … Continue reading

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Lunch

12pm  -  1pm
Mesquite Ballroom

Lunch is provided with your conference pass.  Enjoy some food and drinks with your new friends or meet someone new.

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Don’t Make a Journey Map: When Good Tools Lead You Astray

1pm  -  2pm
Trinity 4

We live in a complex, connected world where users and customers are inundated by omni-channel information and possibility. The customer journey map—a powerful tool that helps us articulate that complex journey—has emerged as a champion of design, marketing, and product/service … Continue reading

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How to Say No to the CEO

1pm  -  2pm
Trinity 6-8

Pardon my language. Words are powerful; and learning to articulate the GREATNESS of your work is important. With antidotes from decades of failed attempts to talk, and the scars to prove it, join me as we discuss how to listen, … Continue reading

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Top 10 Tips for Making Complicated Things Easier

1pm  -  2pm
Trinity 5

Are you trying to explain a technical concept to a non-technical team? Maybe you’re teaching design concepts to a demanding or distracted business unit. Or perhaps you’re pushing a picky executive to incorporate more user experience initiatives. This talk will … Continue reading

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Technically Legal: Using Research to Identify Features for Attorney Software

1pm  -  2pm
Trinity 1-3

When a software development company couldn’t understand why attorneys weren’t happier with their new document submission software researchers were called in to figure it out. Using a combination of in-context and lab-based research we identified key misunderstandings and shortfalls in … Continue reading

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Against the Grain: How Unconventional UX Leads to Better Returns

1pm  -  2pm
Addison Lecture Hall

Stop me, if you have heard this before, your manager says you need: Consistency Standards Patterns Follow the status quo. Stop!  Stop!  Stop! In this talk, we will explore companies and business that break the mold, march to a different … Continue reading

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The Future of Human-Computer Interaction

1pm  -  2pm
Dogwood

Computer hardware and software has advanced to the point where industrial robots, driverless cars, sociable robots, and virtual reality are real possibilities. Designers will be designing the relationships between machines and people. Get a glimpse of the near (3-5 year) … Continue reading

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Agile Development and Design Thinking: Friends or Foe

1pm  -  2pm
Live Oak

Developers, have you ever tried to talk to Designers about your epics and story points and got a completely blank stare? Designers, have you tried to explain your empathy and journey maps and be asked only for requirements (in the … Continue reading

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Designing for Zero Pixels: Chatbots and Conversational Design

1pm  -  2pm
Red Oak

The industry experts are boldly claiming 2016 as the year of the bots. Companies worldwide have already created bots for their business. Can a piece of code actually replicate the experience human beings have when they talk to each other? … Continue reading

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Once Upon a Datapoint

1pm  -  2pm
Chinaberry

With the profusion of data in today’s digital products, information dashboards have become the go to solution for displaying critical information users need to achieve their own objectives. By drawing inspiration from narrative structures, UX designers can present dashboard data … Continue reading

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Designing for Millenials: The First Fully Digital Generation

1pm  -  2pm
Pin Oak

Millennials are the first generation that has grown up fully immersed in digital technology. They expect to find immediate answers on your site and for that site to be easily accessible on any digital platform. You have to instantly build trust and … Continue reading

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To Save Design, Democratize It

2pm  -  3pm
Trinity 5

The heyday of design is full of contractions. Design Thinking is a buzz word, yet it’s actually harder than ever for organizations to do. UX design is one of the most in demand fields, yet designers are under constant pressure … Continue reading

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Buyers on the Move: Make Your Site Convert Better for Mobile Users

2pm  -  3pm
Red Oak

We’ve all been hearing it for several years – mobile usage is growing. Prepare for more mobile users on your site in the future. Well the future is now! More people are using mobile devices to access ecommerce sites than … Continue reading

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Mobile is the New Local: How to Compete

2pm  -  3pm
Pin Oak

Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and … Continue reading

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Be Confident and Know Your Value

2pm  -  3pm
Trinity 4

We all want to thrive and to be fulfilled. Learn how to get out of your own way on the path to happiness and success. Gain insight on how to navigate the ever-changing UX landscape. Find your voice and know your value, … Continue reading

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Do You Hear What I Hear? Listening to Customers with Empathy

2pm  -  3pm
Trinity 6-8

Listening is different than hearing. Hearing is the physical process where a person perceives sounds through their ear, hearing device, or cochlear implant. Listening is a mental activity where we use our ears to receive individual sounds (letters, stress, rhythm … Continue reading

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Building Buy-In: Internally Positioning UX for Executive Impact

2pm  -  3pm
Addison Lecture Hall

Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays? The truth is more complicated than just recognizing … Continue reading

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Multi-dimensional UX: Reality is Your Canvas

2pm  -  3pm
Dogwood

We are closer than ever to the dreams we’ve all had about technology and its co-existence in our physical world. Join me as I share many of the struggles, wonders and challenges, I’ve encountered as I’ve shifted my own UX … Continue reading

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Case Study of UI in Unity

2pm  -  3pm
Live Oak

Bridging the gap between pre-rendered motion graphics from an application like After Effects and a real-time game engine like Unity3D can be a difficult task. Creating the right workflow that can utilize a talented motion graphics designer to their full … Continue reading

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Org Design for Design Orgs

2pm  -  3pm
Trinity 1-3

Recognizing the value of design as a core competency, companies are investing in in-house design teams like never before. To get the most out of this investment, they need to realize that it’s more than a matter of simply hiring … Continue reading

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Podcasting: Should It Be Part of Your Content Strategy?

2pm  -  3pm
Chinaberry

Podcasting was created 12 years ago, and is considered one of the fastest growing medias available. You do not have to be a season audio pro to take advantage of what podcasting can add to your media mix.  Find out … Continue reading

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UX Jenga: Improving Complex Systems Without Knocking It All Down

3pm  -  4pm
Trinity 1-3

Greenfield projects are the BEST! But most of the time we’re asked to take an existing app, site, or platform and improve it. But how do we effectively address all the design and technical debt inherent in legacy systems without … Continue reading

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When Content is Before Anything Else

3pm  -  4pm
Chinaberry

When it comes to designing product experiences, what’s different when your product is content? Media and Publishing sites have been on the rise for the past 3 years, and have evolved rather quickly when it comes to written content, video, … Continue reading

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Leverage Your UX Brand to Write Your Career Story: Be Ready for Your Next Chapter

3pm  -  4pm
Trinity 4

We have all experienced it. When we realize that we have outgrown our own professional branding and it is no longer a representation of our current skills, positioning and aspirations. Often we carry this as UX debts to our own careers with the … Continue reading

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Big Data + Human Data

3pm  -  4pm
Trinity 5

It’s tough to be “customer-driven” or “customer-centric” when you don’t truly understand your customers. Have you ever wished you could know what your customers really want? What they need? What are they driven by? Rather than trying to answer these … Continue reading

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Using Mural for Remote Collaboration and Research

3pm  -  4pm
Addison Lecture Hall

Designers and researchers are constantly looking for new tools to perform remote collaboration with their product teams and remote research with their participants. Mural is a low-cost, high-value tool used to help you create, cluster, rank, and prioritize data. In … Continue reading

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It Shouldn’t Come with the Job: The Culture of Alcohol in Design and Technology

3pm  -  4pm
Trinity 6-8

Design and technology fields have cultures promoting alcohol use. We highlight alcohol-focused activities during our conferences and events. We take colleagues and clients to happy hour at a bar when we want to show them a good time or celebrate. … Continue reading

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Working Smart: Ways to Automate Your Daily Work

3pm  -  4pm
Pin Oak

Today’s designers are challenged with with fast turnarounds, staying current with new trends and technology and managing their daily work-flows. There does not seem to be enough time in the day to complete all of the tasks needed. In this … Continue reading

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Designing for Deadwalkers: Purpose Driven Interaction

3pm  -  4pm
Red Oak

Deadwalkers. That’s the term the Washington Post used in an article to describe the growing number of people with their heads constantly looking down at their mobile device. The number of deaths attributed to being distracted by mobile devices is … Continue reading

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From Transition to Transformation: Strategies for Making Your Next Career Move

3pm  -  4pm
Dogwood

Some professional moves are natural progressions of your job, while other career decisions significantly change the trajectory of your work, life, and professional career. It is never too early (or late) to create a new career path. The transition may … Continue reading

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Agile and the Elusive Big Bicture: How Storymapping Brings UX into the Agile Framework

3pm  -  4pm
Live Oak

UX methods are used to solve problems. The agile framework breaks all of this down into user stories. What happens in that process is often the loss of the overall big picture. Jeff Patton wrote the book on using Storymapping … Continue reading

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Afternoon Break

4pm  -  4:30pm
Big Design Trade Show

Enjoy some light refreshments and visit the trade show before going to the closing keynote.

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Behind the Scenes of the New Dolby Design Center

4:30pm  -  5:30pm
Trinity Ball Room

In 2015, Dolby Laboratories celebrated its first 50 years and consolidated four different locations in a new design center. Like other design-led companies, Dolby looked at physical surroundings as a vital need for creative space. Openness, natural light, whiteboards, video conferencing, movable furniture, projectors, and … Continue reading

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Universal Mind Happy Hour

6pm  -  8:00pm
Sycamore Room & Patio

Our friends from Universal Mind are your host for a happy hour on Friday.  Join several speakers, authors, VIPs, and your new friends for some great conversation.

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Expose UX Season Premiere

8:30pm  -  10:00pm
Trinity Ballroom

Join Richard Brevig at the premiere of the latest season of Expose UX. You will see many of the new season’s panelists and startups at the event.

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September 10, 2016

Pushing People & Pixels : How to Thrive in Design

9am  -  10am
Trinity Ballroom

Curious what a career in design is like? Wonder what it takes to be a Design Director? Hear one designer’s experience and apply lessons to your story.  Candy Bernhardt, UX Director at Capital One, share her personal story and management … Continue reading

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Beyond the Buttons. Is Your CMS Socially Acceptable?

10am  -  11am
Chinaberry

There’s no doubt that social media is integrated into almost every aspect of marketing. While brands invest so much time and effort into social media initiatives, many miss out on the one of the biggest ways to showcase social authority—the … Continue reading

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Form Follows Me

10am  -  11am
Trinity 4

In the computational age, people are greater than the sum of their analog and digital parts. Mark Rolston discusses the challenge of designing human-centered experiences when every human is an inherently mysterious analog and digital composite, the “Meta Me.” . … Continue reading

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Things Are Broken: A Case Study in Moving Too, Too Fast

10am  -  11am
Trinity 1-3

“Move fast and break things.” — Mark Zuckerberg He made that quote famous years ago, and it lit a fire under many in the sect of software I work in. Mobile development is no longer a hobby for companies today, … Continue reading

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Demo Hard: the Story Behind the Zeroes and Ones

10am  -  11am
Trinity 6-8

Public speaking. The very thought of it fills you with dread. It leads to sweaty hands, an upset stomach, and nervous laughter. That’s a normal human reaction, but it’s stopping you from being awesome! You think you don’t know enough … Continue reading

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Designer’s Guide to Accessibility

10am  -  11am
Addison Lecture Hall

Internet access is a basic human right for individual expression and collaboration. While many tools exist to help disabled people gain access, the majority of sites and apps are not accessible.  Many gaps still exist between design methodologies, development life cycles, and web accessibility. … Continue reading

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The Mind is the Medium

10am  -  11am
Trinity 5

No matter what you design, its ultimate destination is the human mind. And, just like any other medium, there are limitations to consider when you design for it. Knowing that, how can you apply a basic understanding of cognitive psychology … Continue reading

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Enter You Conference Code After The Beep: Creating Empathy at Work

11am  -  12pm
Trinity 6-8

More often than not, we find ourselves working with teams from across the world. From China, India, Germany and even Australia, our colleagues sometimes are in polar opposite time zones. Our occupations require us to be hyper-aware of what empathy … Continue reading

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Accessibility is Not Enough

11am  -  12pm
Chinaberry

Jessica Looney and Bobby Brooks will talk on how accessibility is not enough when you build out your sites and apps.

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How to Democratize Customer Research

11am  -  12pm
Trinity 1-3

You have heard that customer research is everyone’s business.  Yet, few companies know how to structure a program, where employees in different roles feel empowered to do customer research and they do not know where to to begin. In this … Continue reading

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Context Matters: A Crash Course in Multi-Channel UX

11am  -  12pm
Trinity 5

UX design is important, but let’s be honest – we are not saving lives here. While we might not be curing the sick, that doesn’t mean we shouldn’t have good bedside manner. User engagement is a two-way conversation across multiple … Continue reading

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Get Collaborating with Creative Cloud Libraries

11am  -  12pm
Addison Lecture Hall

Creative Cloud Libraries is a service that allows creatives to manage elements, e.g., color swatches, graphics, videos, type styles, used when building WIPs with Adobe software such as Photoshop, Illustrator & InDesign. In this session A.J. will demonstrate how to … Continue reading

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Creative Culture by Design

11am  -  12pm
Trinity 4

It’s easy to get caught up in code, UX, UI, clients, budgets, deadlines, and so on, and forget about the engine behind your work: your employees, your environment, and your culture. How do you create a culture that promotes hard … Continue reading

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Lunch

12pm  -  1pm
Mesquite Ballroom

Lunch is provided with your conference pass.  Enjoy some food and drinks with your new friends or meet someone new.

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Top 5 Biggest Mistakes Companies Make When Interviewing

1pm  -  2pm
Trinity 6-8

Your department is overworked and stressed out. You finally get management to agree to expand your team. So, you go to your corporate recruiters and staffing firms to get a stack of resumes. With the company’s busy schedule, you are … Continue reading

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The Essentials of Great Product Design

1pm  -  2pm
Trinity 4

This talk will explore three key components to creating great digital products: understanding customer needs, rapidly prototyping and testing ideas, and true cross-team collaboration. Rapidly test and iterate on new ideas without wasting development cycles Discovering customer needs through observation Fostering … Continue reading

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It’s About the Journey

1pm  -  2pm
Chinaberry

34% of people use the internet predominantly from their mobile phones, and as of April 2015 Google penalizes sites that aren’t usable on mobile. But the choice isn’t as simple as mobile or desktop. Many users switch devices mid-task, making … Continue reading

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Lean Design Research: Decode, Define, and Develop the Right Solution

1pm  -  2pm
Trinity 1-3

A discovery phase is essential to a product’s success and is much more than just getting up to speed with stakeholders and documenting requirements. Before building anything you need to evaluate the strategy, create shared understanding, and build strong lines … Continue reading

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An Introduction to Adobe XD

1pm  -  2pm
Addison Lecture Hall

Adobe Experience Design (XD) is a new tool for building wireframes & visual designs and sharing prototypes with your team. In this session, A.J. will provide attendees with a walkthrough of the latest updates to XD. Attendees will see the … Continue reading

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UX = ROI: It’s Not Just A Myth

1pm  -  2pm
Trinity 5

User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and … Continue reading

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Personalization Strategies for Better User Experiences

2pm  -  3pm
Addison Lecture Hall

Users want individual experiences when they interact with devices. From geolocation tools to voice activation systems that respond to a voice or call someone by name, users want tools that seem to know them. Enter personalization – the practice of … Continue reading

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Internet of Things UI Testing Toolbox

2pm  -  3pm
Trinity 5

Join researcher and futurist Mike Courtney for a peak under the hood as he explores the intersection of UI testing and IoT. Mike will showcase real world examples of how cameras, sensors and AI are used to observe humans in their … Continue reading

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The UX of Your Day Job: How to Remove Organizational Friction

2pm  -  3pm
Trinity 6-8

Whether through a formal research phase, or careful observation in their day to day work, UX designers invariably uncover organization-level roadblocks to good UX practices. It’s more than politics, though. It’s about how people are measured, rewarded, and disciplined from … Continue reading

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Using Storytelling and Emerging Tech to Future-Proof Your Content

2pm  -  3pm
Chinaberry

The rapid advancement of technology constantly changes the way we interact with our family, friends, colleagues, and the world. This means the content and technology marketers use to reach, educate, engage, and convert is also ever-evolving. Today marketers use search … Continue reading

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From Cradle to the Grave: Where Does a Persona Live?

2pm  -  3pm
Trinity 4

Personas are used across a wide variety of design specialties, from UX to Information Design to Industrial Design. They’re often a key deliverable of the discovery phase of most projects, and are used to inspire empathy in the minds of … Continue reading

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Leadership Strategies for Overcoming Obstacles

2pm  -  3pm
Trinity 1-3

As a UX Manager, your obstacles seem to be amplified more than other leaders. You must constantly educate upper level management, sell the value of UX to clients, juggle competing priorities, play politics with your product team, and push through corporate, bureaucratic … Continue reading

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Admins Are Users Too: Researching and Designing for Expert Users

3pm  -  4pm
Trinity 5

My father used to always say, “the job is 100 times easier if you have the right tools.” Living in rural America, far away from the closest Sears, a farmer had to have the right tools on hand or he … Continue reading

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De-fluff Your Stuff: Communicate Cleaner and Leaner for Great UX

3pm  -  4pm
Chinaberry

Every part of a product communicates to a user. Every colour, layout design, label, menu, and field is a communication touch-point that says ‘look here’, ‘do this’, ‘scroll’, ‘search’, ’create’, ‘commit’. As a product gains new features and complexity, it … Continue reading

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Building Trust Relationships with Your Product Team

3pm  -  4pm
Trinity 1-3

Designers need to have the mutual trust and respect of their product team to build great products. Ironically, the ability to build trust with a product team comes at a time when design professionals have the necessary tools and practical UX skills … Continue reading

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Embracing Failure: How to Prepare to Fail and Loving It

3pm  -  4pm
Trinity 6-8

Most of us avoid failure whenever possible. This presentation takes a different view in looking at failure as an opportunity. The value of our failures is in what they can teach us. Instead of being afraid of failure, we should be thinking … Continue reading

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How UX Fits in a Scaled Agile Framework

3pm  -  4pm
Addison Lecture Hall

SAFe® (Scaled Agile Framework), for those who don’t know, is an adaptable framework of proven success patterns for implementing Lean-Agile software and systems development at scale. Created in 2011, it has quickly become the framework of choice to replace the … Continue reading

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Speaking Up for Experiences

3pm  -  4pm
Trinity 4

For all the attention given to design and UX in recent years, here’s the truth: Most companies are not set up to truly deliver an experience. Consider the rich, nuanced experiences we’ve come to expect from more mature mediums like … Continue reading

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Afternoon Break

4pm  -  4:30pm
Big Design Trade Show

Enjoy some light refreshments and visit the trade show before going to the closing keynote.

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Closing Plenary: Scott McCloud

4:30pm  -  5:30pm
Trinity Ball Room

Scott McCloud has been writing, drawing, and examining comics since 1984. He has won the Eisner and Harvey awards. Scott’s works have been translated into more than 16 languages. Frank Miller (Sin City, 300) has called Scott “just about the smartest guy … Continue reading

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