Achieving Failure: Alienating Stakeholders from Great User Experience Research

Session: Achieving Failure: Alienating Stakeholders from Great User Experience Research

Track: Strategy

Day: Friday, June 1st, 2012

Time: 1:00pm

Length: 1 hour

UX researchers love spending a lot of time working on research projects nobody needs. This talk features tried and tested techniques for alienating stakeholders of UX research in a way that ensures they refuse supporting it. The primary motto of the talk is that stakeholder alienation for UX research is attained by making any research activity yours, not theirs. Excluding stakeholders throughout the process of planning, execution, analysis, and reporting UX research dramatically increases the chances that they will ignore its results. The talk suggests 14 tips and tricks for fostering truly bad relationships with UX research stakeholders.

What You Will Learn:

Improve client skills
Learn communication techniques that have been proven to work with stakeholders
Learn how to encourage stakeholders to act upon research results
Learn techniques that can be used tomorrow morning to improve buy-in for UX and usability research