About Darrell Benatar
Session: Top Usability Mistakes: Lessons Learned from 100,000 Usability Tests
Darrell Benatar, a serial entrepreneur, founded Surprise.com in 1999 and hired Dave. Darrell was not a believer in usability testing until he saw Dave doing it. He was shocked at the problems people were having with things that he’d always assumed worked fine. So he began doing user testing for all Surprise.com redesigns. Since then, Surprise.com was selected by Time magazine as one of the “50 Best Websites.” Seeing its effectiveness on his site, he’s decided to make it easy for other website owners to do user testing and founded UserTesting.com.
