November 14: From Concept to Prototype Workshop Details


Design ThinkingJoin Preston McCauley in a very fast paced, intensive workshop where you will examine the stages and processes of the development cycle. You will leave with a clear understanding of how to get a product from the depths of the brainstorming sessions to a living, breathing prototype. You will participate in individual, team, and group exercises to understand key concepts and unlock your creative and critical thinking.

This workshop is selling out fast, too. It is our most popular one. Seats are limited.Register today. We expect to sell out!

Who Should Come

This workshop will benefit anyone who participates in the product design life cycle. It is an ideal session to attend if you are a beginner, student, or intermediate user experience designer, a product manager, business analyst, project manager, and so on. If you are not sure if this is the right session for you, leave a note or question in the comments and Preston will respond.

What You Will Learn

  • How to visually think through your ideas
  • Ways to identify and overcome hidden agendas
  • Determining requirements when only fuzzy ones existed
  • Building consensus and common visions
  • Moving from concepts to prototypes

Meet Your Instructor

Preston McCauleyPreston McCauley runs the UI Design Guide and plays a mean game of Texas Hold’em (just ask Todd Zaki Warfell). Preston talked about UI design, requirements, and played Texas Hold’em with a crowd of people. If you know Preston, you will understand why he is the perfect teacher for a class on moving from concepts to prototypes. Preston lives in a world on concept testing and rapid prototyping (and poker cards).

You can bet that Preston will play alot of games in his workshop. Everyone will come out a winner, too.



Simple Guidelines for Focusing Ideas

Grouping Stickie Notes
Image by osovia Flickr

Let’s assume you have generated alot of ideas in a brainstorming session.  Your team is surrounded with stickie-notes filled with generated ideas from their brainstorming meeting.  Brainstormed ideas should be analyzed to filter out the best ideas, so the team can focus their creative direction. 

Donald J. Treffinger, Scott G. Isaksen, and K. Brian Stead-dorval are scholars, who provide some simple guidelines for focusing your thoughts on the generated ideas from a brainstorming exercise.  Their work is built upon the foundational work of Ruth Noller and Alex Osborn (the father of Brainstorming).

To be an effective problem solver, you need to generate ideas, then focus on the generated ideas. These focusing guidelines will help you to become more effective in analyzing the generated ideas.
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Simple Guidelines for Generating Ideas


When you have to generate alot of ideas in a brainstorming session, it is good to have a few simple guidelines to structure the sessions.  These guidelines are research-based from the work of Donald J. Treffinger,  Scott G. Isaksen, and K. Brian Stead-dorval.  These scholars built upon the foundational work of Ruth Noller and Alex Osborn (the father of Brainstorming).

As described by Alex Osborn, creative thinking requires you to perform to different types of thinking:

  • Generating thoughts (or ideas)
  • Focusing thoughts (or ideas)

In fact, brainstorming is only one tool to generate your thoughts.  To be an effective problem solver, you need to generate ideas and focus on the generated ideas.  These guidelines will help you to become more effective.
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