During his presentation at the Big Design Conference, Keith Anderson mentioned that ‘social media’ is about discourse communities and not marketing.  “Giovanni is going to kill me” he said as he furthered his point, ” Douchbaggery is what social media is, without discourse communites outside of ‘marketing’. This is what [PR and Marketing folks] want you to think it’s about.” Giovanni, who has been a friend of mine for a number of years, had just walked in to the auditorium and began reviewing his slides for his presentation which would be after Keith’s. “Hey Gio, Keith Anderson, just called you [...]

Keith Anderson discusses discourse communities in “the real world” and their social media versions. During this presentation, Keith reveals how social media helped him to deal with personal issues. And, he talks about how being genuine online is something that does not come across when you focus on money, an agenda, or self-promotion. For Keith, social media offers people with the ability to plug into other discourse communities, which they may not have been able to reach. His daughter drew all of the artwork for this presentation. Plus, Keith sarcastically asks the audience to send out certain tweets during his [...]