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Speaker Spotlight: Alfonso de la Nuez (How to Conduct Global UX Benchmarking)


Alfonso de la Nuez is co-founder at UserZoom, the leading online (or remote) user experience research software company. He has 14-years experience in the field of Digital Marketing, Web Design and User Experience, having worked for companies such as Dell Computers, Icon Medialab (now LBi) and Proxicom. He also co-founded Xperience Consulting, one of Europe’s most experienced usability consultancies. He teaches usability and web design courses at various universities and academic institutions, and is a frequent speaker at conferences. When he’s not working he enjoys playing basketball. Back in his younger days (when he was in way better shape) he was included in San Diego’s All-Time High School List Best all-time guards. He ended up playing NCAA Div I Baketball for San José State University, where he played on an athletic scholarship and shared the court with various NBA players.

Session Talk: How to Conduct Global UX Benchmarking

You can’t manage what you can’t measure, so… How do you actually MEASURE web usability and user experience? In this talk you’ll discover what, why, and how to conduct website user experience & usability benchmarking. You’ll learn how to effectively measure the quality of a website’s user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as “unmoderated remote usability testing.” Some of the benefits of UX Benchmark studies are: • Understanding which firm is delivering the best customer experience in a specific industry and why
• Identifying where your company stands against its competitors
• Quantifying areas of excellence versus areas of improvement

Some Other Things About Alfonso de la Nueg

Alfonso has a great smile (obviously). Plus, he plays some pretty serious hoop ball, too. Hmm…with his basketball skills and world traveling. I think he should try out for the Globetrotters.

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