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May 31: Guerilla Research Methods Workshop by Russ Unger

This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions.  Russ Unger will provide you with a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.

Russ Unger is a User Experience professional in the Chicago area who has worked with some pretty impressive companies, including Happy Cog, a well-recognized web design firm. He is co-author of the book “A Project Guide to UX Design” for Peachpit Press (Voices That Matter) and is co-authoring a book on guerilla research methods with Todd Zaki Warfel. Russ is a co-founder of Sketchcamp Chicago with Gabby Hon. Russ is also founder of UX DayCamp, a single-day camp-style event for sharing ideas in UX Design. Russ is also on the Advisory Board for the Department of Web Design and Development at Harrington College of Design.

NOTE: Russ Unger was a keynote speaker at Big Design Conference 2011.  We are tickled to have him back!

Topics Covered:

  • How to sell guerrilla research into a project from the start
  • How to recruit better participants
  • How to form better research questions
  • A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited
  • Valuable “how-tos” to execute the research
 Questions Answered:
  • How do I get my boss or client to buy into doing research for my project?
  • What is guerrilla research and how is it different than traditional research?
  • What are some guerrilla research methods and what kind of results can I expect?
  • How do I pick the right method(s)?
  • What’s the downside/shortcoming of guerrilla research methods compared to other research methods


The workshop costs just $100.  Limited seating is available.  We only have 100 seats.  It will sell out fast.  Get your tickets today!



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