This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. Russ Unger will provide you with a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.
Russ Unger is a User Experience professional in the Chicago area who has worked with some pretty impressive companies, including Happy Cog, a well-recognized web design firm. He is co-author of the book “A Project Guide to UX Design” for Peachpit Press (Voices That Matter) and is co-authoring a book on guerilla research methods with Todd Zaki Warfel. Russ is a co-founder of Sketchcamp Chicago with Gabby Hon. Russ is also founder of UX DayCamp, a single-day camp-style event for sharing ideas in UX Design. Russ is also on the Advisory Board for the Department of Web Design and Development at Harrington College of Design.
NOTE: Russ Unger was a keynote speaker at Big Design Conference 2011. We are tickled to have him back!
- How to sell guerrilla research into a project from the start
- How to recruit better participants
- How to form better research questions
- A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited
- Valuable “how-tos” to execute the research
- How do I get my boss or client to buy into doing research for my project?
- What is guerrilla research and how is it different than traditional research?
- What are some guerrilla research methods and what kind of results can I expect?
- How do I pick the right method(s)?
- What’s the downside/shortcoming of guerrilla research methods compared to other research methods
The workshop costs just $100. Limited seating is available. We only have 100 seats. It will sell out fast. Get your tickets today!