Dr. Jose Briones Talks Frugal Innovation at Big Design 2014

80% of humanity lives on less than $10/day. If you are part of the world’s lowest socioeconomic level you may be living in a house that can barely be called that. It’s a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production.

Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this presentation we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world. Recent examples of successful design that have raised living standards in developing countries will be shown.

About Jose Briones

Jose Briones is a dynamic corporate leader and innovative consultant who delivers creative, differentiated and sustainable strategies to develop products and grow markets and achieve superior financial results. He is passionate about frugal innovation, especially in situations with severe design constraints.

At work, Jose provides transitional/interim strategic and tactical leadership to emerging and established B2B/B2C companies to define and execute strategies to ignite growth across business development, marketing, and general management divisions.Plus, he streamlines operations and drives results based on proven performance metrics. Jose is a reader, writer, movie fan, and art lover.