Sullivan on Tipping UX

Our own Brian Sullivan was featured on the WFAA segment on digital tipping through point of sales systems. David Schechter, reporter/host and co-producer of Verify Road Trip from WFAA-TV, consults the experts to demonstrate how POS systems may use dark patterns and the anchoring effect to get consumers to tip more.

We look forward to welcoming David Schechter and WFAA at the 2019 Big Design Conference in September.