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Video: Embrace the Chaos

Sarah Reid spoke on Tuesday, April 21 on Embrace the Chaos: Innovation and Product Success Depend on It, sponsored by Big Design, Dallas UXPA, and Dialexa.

This talk is about strategies and principles that help you overcome common obstacles that prevent you and your team from delivering your best work.

Many people are lulled into the false notion that a good plan will solve our pain points and prevent us from slipping into harm. Strategy keeps us from falling victim to being completely reactive and feeling out of control. However, if we plan everything, we lose out on the opportunity to embrace serendipity and spontaneity.

In this talk, you will learn strategies to balance the forces surrounding you and your teams so that you can guide your teams to increased success with your products and well being.


Your speaker

Sarah Reid is a Principle of Design Research at Dialexa. As a core member of Dialexa’s Research & Design practice, Sarah advises clients on topics from product strategy and innovative, human-centered solutions, to operational efficiencies and designing better business outcomes. In addition to her client-facing activities, Sarah also builds the practice of Design Research (e.g., Design Thinking Methods, User Research Frameworks, Business Model Innovation, POCs, Product Strategy) at Dialexa, serves on The Women of Dialexa Committee, The Diversity and Inclusion Committee, and participates in the institution building at Dialexa.

Outside of work, Sarah is part of Dialexa’s unofficial “Bike Gang Ridiculous” a motley crew of bicyclist enthusiasts enjoying the local trails around DFW. You can also find her at a local burger joint or on the Katy Trail.

Sarah graduated magna cum laude from Abilene Christian University, with a concentration in Graphic Design. While at ACU, Sarah won Best in Show two years in a row.

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