Daily Schedule

Day 1
20 Sep 2019
Day 2
21 Sep 2019

Dogma is the Enemy of Progress: Case Studies in Design Thinking in Agile Environments

Have challenges working in an Agile manner while taking into account Design Thinking? See the value in Design Thinking but are unsure of how to approach its integration? Heard about Design Thinking and think it’s hogwash? Want to learn from someone that has seen multiple teams face these challenges? Join Joe Meersman, Director of Design Strategy at IBM to explore what worked, examine what didn’t, and hear those surprising lessons that no amount of planning could prepare you for. Case studies will be shared alongside techniques for the successful application of Design Thinking. This presentation will provide a frame of...
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Joe Meersman
Joe Meersman

Collaboration or Fighting? Ways to use Common Language when working on UX/UI

Working on a product’s UX/UI requires the ability to collaborate with dozens of people: stakeholders, product owners, managers, SME’s, developers, business analysts, etc. The peculiar thing is that all of them have their own goals (personal, professional and those connected with a particular product) and reasons. How to avoid the battle of ego’s, what to consider as the important inputs from clients and co-workers, and when to insist on your own professional opinion — these questions arise in designers’ heads every day. That’s why every UX/UI person must have a clear map of people he’s working with, empathize with them...
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Anastasia Rezhepp
Anastasia Rezhepp

Applied Service Design: One Better Informed Decision at a Time

There are hundreds of great tools and methodologies to help service designers discover and solve sophisticated business challenges, but it has historically been hard to bridge academia and everyday practicality. Teams oftentimes design based on untested assumptions because there’s limited time to thoughtfully design experiences. What if there were a framework to help designers keep momentum going and push ideas in the right direction, even when all seems lost? Learn how to make better informed decisions by creating and prioritizing your assumptions and iterating through a simple and easy-to-use framework to guide your cross-functional team to success. Developed from Eric...
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Greg Lakloufi
Greg Lakloufi
Lena Quach
Lena Quach

Empathy for Grannie: Latest Trends in Research for Older Users

In 2013, The Nielsen Norman group published an article that stated “Users aged 65 and older are 43% slower at using websites than users aged 21–55.” It is a nice academic review of what to look out for when designing for THOSE older people. In 2019 Don Norman turned 83 and his approach to design for seniors got more personal. He identified that design was actually hostile to older users. This talk will do a brief review of what to pay attention to when designing for older people, but will focus on methods that you can use to generate empathy...
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Jennifer Keene-Moore
Jennifer Keene-Moore

Is UX Killing the Craft of Design?

Technology companies, as well as businesses, require actionable results to stay competitive. What can we do as designers to go against the trend of fast vs. good and preserve the quality and the craft of our work in an industry that demands you to move faster? Is the practice of ‘lean’ and ‘agile’ UX destroying the craft of design? Welcome to 2019, it’s the age of instant gratification, whatever you want you can have. It is a click away, a day or two-day delivery away, an MVP away. The internet has transformed our lives forever. Mostly for the better. This...
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Lily Bather
Lily Bather

School Daze: What we can learn from 8th grade teachers

UX professionals and teachers have a lot in common. We both look to inspire, educate and make a difference. Our clients and students are similar (Lots of distractions. A wide-range of personalities and abilities. Short attention spans). We have to adjust to new audience every few months. No one solution fits every situation we encounter. We take a look at some out of the box approaches teachers and school systems have taken to engage students or improve a struggling school systems and what UX can learn from their successes and failures.
Ron Brissette
Ron Brissette

Tactile Wireframing: Designing for accessibility with accessibility in mind

Designers often think of accessibility as a box to check before shipping a product. But what does it mean to be delightfully accessible instead of hitting the benchmark of accessibility best practices? Furthermore, how can we better incorporate accessibility into the design process and enable those with visual impairments to provide feedback earlier? Today, visually impaired users can only provide feedback with a developed application that is compatible with a screen reader. By that time, many changes would require code refactoring, which would increase company expenses and delay improvements. Excluding valuable input from vision impaired users, a group of almost...
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Jenny Lanier
Jenny Lanier

More than a Number’s Game: How the NBA Uses AI and Machine Learning to Transform Experiences

Every NBA team uses artifical intelligence and machine learning to transform the experience for players, coaches, and fans. In each NBA arena, you will find data scientists using state-of-the-art technology to track posessions, player movements, gather key statistics, review matchups, and more. Here are just a few examples that we will explore in this talk: Coaches use AI and machine learning to make decisions, draw up plays, determine trade/draft choices, etc. Players use video tracking with machine learning to improve their own development Fans use new apps to move beyond a viewing experience to interact with each other, coaches, and...
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Brian Sullivan
Brian Sullivan
Walter Jacobs
Walter Jacobs

Design & Brand Equity: Buttoning Up Your Business Ideas Before Your Visual Ones

Many early-stage entrepreneurs dive into idea upon idea, too many seem to instantly ask how their idea “looks”. What is the logo going to look like? Many focused too much just on the logo but not their brand as a whole. Think of it this way, if business is the strategy around making something of value that people want to buy, branding is the vessel for showing people what that idea looks, feels, sounds, smells, and tastes like. Your brand is the representation of the idea and who you are as a business. That’s why you want it to convey...
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Ari Krzyzek
Ari Krzyzek

Social equality: Bringing big design to small orgs

In these times of great wealth disparity, nonprofits and social good organizations are more important than ever. But with small budgets and limited resources, growing these organizations online is challenging. While the internet has democratized public access to information (both accurate and fake alike) the ability to add to that information remains capitalistic. Funded and corporate businesses typically have a great advantage in this area while smaller and nonprofit organizations must often rely on DIY or donated solutions that can be ineffective or worse. As problem solvers and creative thinkers, designers can bring big design to small organizations. Through real...
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Yvette Perullo
Yvette Perullo

Interactive Journey Maps: Taking Your Design Strategy to the Next Level

If you’re at BIG, you’re probably no stranger to experience design deliverables like wireframes, UX flows, personas, journey maps, ecosystem diagrams… the list goes on and on. But some of these deliverables have evolved more than others over the years. The UX industry has come a long way from the days of printout annotated wireframes and functional notes- so why are we still creating experience journey maps the same way? It turns out, just as new tools and methods have made it easier to more efficiently and effectively prototype, evaluate, and communicate our designs to each other, our users, and...
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Jen Briselli
Jen Briselli

Design at the Speed of Thought: How Designers and Developers Can Work Closer Together

A successful product requires designers and engineers to work closely together from early concept to final production. Building up a culture of rapid design prototyping and feedback ensures that hard UX problems are solved earlier in the process, rather than later when the wrong decision can be costly. Objective: Give designs and developers the tools to build a culture of communication and feedback around design prototyping. 6 things you will learn: 1. When to prototype vs. when to code. 2. How to get the most out of your design prototypes. 3. How to build a culture of feedback and user...
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Jonathon Pimento
Jonathon Pimento

Dear diary: a study in air travel experience to define product strategy

Translating customer insights to help influence an organization can be a challenge. This session will focus on how an airline is transforming the travel journey from the inside out. Through conducting a travel moments diary study, the organization was able to take a step back and see the broader challenges within their customer’s day of travel. This helped to identify immediate opportunities and enhanced the strategic vision. We will share the steps and artifacts on how you can bring this process to your teams and organization.
Lanna Liu
Lanna Liu
Nayaab Lokhandwala
Nayaab Lokhandwala

Make the Extreme Mainstream: The Power of Inclusive Design

Making the extreme mainstream has led to some of the world’s most innovative products. Most design processes tend to focus solely on mainstream users to research, review, co-create, and test prototypes and designs. A better approach is to study extreme users, who more acutely feel the pain points with current products and show you all of the workarounds/adaptations they have developed. In this talk, we will study ways to work with extreme users to provide you with inspiration and empathy for your current designs. After this talk, you will have several practical straegies for using inclusive design with extreme users....
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Seda Maurer

UX of Augmented Reality; Today’s Toy, Tomorrow’s Tool

Augmented Reality (AR) mixes 2D and 3D computational design on top of real-world scenery for its UI. Major tech companies are actively adding the foundational building blocks of AR into their mobile platforms. Many are assigning top talent to find and solve problems within this emerging space. Following the pattern of most technology in its early stage, AR looks like a toy. It’s not yet something that’s part of a real-world solution. Instead of dismissing AR as a plaything, let’s take a look at its unique UX to observe why it’s used now and reflect on how we might create...
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Ken Tabor
Ken Tabor

Mapping the unknown: how to use ux research to future-proof your product strategy

At this point, we all know we need to understand our users–who they are (personas!), what they do (JTBD!), and how they experience our product (journey maps!)–but what do we do with all this information? How do we design for the future–what will work for our users in 3 or 5 years–and not just what users are expecting now? In this talk, we’ll look at three key pieces of information—what your users are doing now, the market and cultural forces at play, and what people who are like your future users are doing—to triangulate potential product strategies to meet future...
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Catherine Chiodo
Catherine Chiodo

Experience Rules! Managing Multi-Generational Talent in Modern Enterprises

For the first time ever, today’s workforce includes five generations. As new generations enter the work force and older generations decide to work longer we all need to figure out how we successfully work together. In our world, that means how do five generations of UXers work together and learn from each other? Gain insights from 50 years of design leadership in under an hour! Join the dynamic duo of Dana and Noel as they share tips and tricks for excelling in today’s design world. They have stories to tell – about storytelling, about communication, about leading design through big...
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Dana Walter
Dana Walter
Noel Holmes

Preventing Cognitive Biases from Creeping in to your Design and User Research

Generally, people go into tests with good intentions of gathering accurate, pristine information, so how does all this bias creep in? It’s pretty common to have several psychological biases working against you that can cloud the data-gathering agenda and bias interpretation of information and results. This talk will focus on surfacing some of the creepiest types of bias and how to prevent and combat them.
Jen Blatz
Jen Blatz

More Than Just Methods: The Impact and Evolution of Design Research Teams

Increasingly, companies rely heavily on data & analytics to understand their customer, while often tightening the belt on traditional research costs, yet still aiming to bring User-Centered Design into all aspects of a company and culture. Minimal cost and effort with maximum results is the goal. Research teams with a foundational knowledge and application of generative and evaluative methods to inform design is not enough. An experienced Research team will know how to optimize knowledge and insight derived from single initiatives toward broader impact. In addition, there are new players in the mix, who bring an added lens to the...
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Naomi Minnich
Naomi Minnich

Design Research Collaboration for Breakthrough User Experiences

UX research and market research. Quantitative and Qualitative. Internal and External. As researchers, we are great at putting things into separate categories, but don’t always see the opportunities to bring things together. Enabling researchers to more effectively collaborate across research disciplines, across parts of the organization, and even with researchers outside of the organization can drive significant UX, product and marketing benefits. In this presentation, Dr. Karl Steiner will describe how the Customer Insights department at HomeAway brings researchers with different background together to drive a culture of customer-centricity, as well as offering practical suggestions for any team looking to...
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Karl Steiner
Karl Steiner

Ethical Content: It’s More than Dark Patterns

I explore the role of the content designer in making sure content in apps and websites is accurate, not misleading, not coercive, and beneficial to the user. I review ethically questionable content – both within dark interaction patterns and alone. Things like opt-out shaming, privacy policies, lack of inclusivity, etc. are all ethically questionable. I talk about what to do and what not to do, and offer general, high-level actions content people can take to ensure ethical content and interactions.
Hillary Accarizi
Hillary Accarizzi

Products, Personas and People Data: Design in the Workplace of the Future

What if employees were viewed as customers? What if the integration and the byproduct of data produced from their interactions with enterprise platforms could be harnessed and cultivated as insights into satisfaction, usage, success or even personas? Design teams, especially in large enterprises, often stand in a unique role, acting as a catalyst between organizational strategies and building a blueprint for service design touchpoints. Leveraging data from products, device interactions, NPS, demographics, and user satisfaction into a tool that can inform business decisions turns a UX team from being a service to being an irreplaceable ally.
Jessa Parette
Jessa Parette

Growing Enterprise Design through Making Connections

Designers are known for their ability to make connections—to take in a wide variety of diverse data points and begin finding meaning through patterns and associations. They thrive by continually forming, breaking, and remixing these connections. As leaders of enterprise design programs, we can also make use of this ability to grow the presence, influence, and impact of design. Connect design to the company’s strategic priorities. Connect product teams to users. Connect designers to one another in community. Connect internal efforts to external inspiration. Connect people with opportunities to learn. Connect design to other initiatives like agile and innovation. In...
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Nick Cochran
Nick Cochran

Impostor Syndrome: Or How I Learned to Stop Worrying and Love the Ignorance

Impostor Syndrome is a term coined by the clinical psychologists Pauline Clance and Suzanne Imes in the 1970s. Although the study was originally done with a group of women, it’s a…condition that infiltrates the minds of all genders. Professionally, I’ve noticed impostor syndrome planting it’s roots particularly firmly in the design world. Personally, I suffered from Impostor Syndrome for years. This all changed–to borrow the title from Dr. Strangelove– when I learned to stop worrying and love the ignorance. I found power in embracing my shortcomings and failures as didactic opportunities. Of course the saying, “Knowledge is Power” is true–you...
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Tony Daussat
Tony Daussat

How to Take UX In-House at a Fortune 100 Organization

How do you build a UX team within the walls of one of the most recognized Fortune 100 organizations in the world? With anything-but-lean legacy processes and silo’d departments, innovating and changing old ideas and ways of working can feel like an insurmountable task. The good news? It’s not impossible. Allstate is doing it and doing it well. Hear from Allstate UXD’s Leadership on how we’re bringing design thinking to the entire organization, enabling distributed teams across the globe, creating and using design systems, attracting and retaining talent in a competitive industry, and rethinking the double diamond in favor of...
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Trina Uzee
Trina Uzee

Stop Trying to Make Delight Happen

As a design research consultant, too often I meet with clients who are fixated on the term “delight.” They hear that good design should delight (which is true!) but they view delight one-dimensionally, as if delight can only be a super unexpected explosive dazzling force. ‘But if we ask users for permission to their save personal information, then, how will we delight them later?’ Due to this misplaced intention, they create interactions, features, and experiences that fall way short of delight — and fall instead instead the realms of creepy, annoying, or aggressive. In this talk, I explain the core...
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Karah Salaets
Karah Salaets

Designing for the Next Billion: Impact of Emerging Markets on Product Design

With the world of internet continuously evolving and almost every segment from entertainment to healthcare on the verge of disruption, Users from emerging markets are increasingly likely to be among the users of any designer’s product. Not only is the business opportunity substantial, but it’s also an area in which designers can have a real impact. The way these users are coming online is very different from what we have had witnessed in the decade before it. Most of these users enter through the world of patchy network connectivity and yet are exposed to the use of mobile-first approach and...
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Supriyo Roy
Supriyo Roy

Design at the Finish Line: Leveling Up Your Design Deliverables for Executives

You have slaved away getting this design, blog post, or campaign just perfect for your new client or boss – but they don’t react quite as enthusiastically as you envisioned… What happened? Your reporting sucked! We spend so long on the core of our service that we forget to give attention to the only thing the VIP sees – the report. My team and I have spent more time on perfecting our reporting than we have our services. How do you make it easy to understand at a glance, but detailed enough to satisfy? How do you tell the story...
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Austin Heerwagen
Austin Heerwagen

Design Boss: Leading Design and Digital Transformation in Large Companies

Leading design in a large organization is more than just “doing design with more people.” Anyone who tells you otherwise has yet to spend their time untangling a myriad of non-design-related issues so that design work can get done. Huge teams, competing priorities, personal agendas, and outdated methodologies can make innovation seem impossible, and can discourage even the most optimistic practitioners. Some planning, some data, and a whole lot of patience will help you develop strong relationships with your product, marketing, and technology partners, create advocates across the organization, and communicate the value your team brings to the organization. If...
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Debra Gelman
Debra Gelman

Tidying Up Digital Homes With Design Systems

Tidying up with Marie Kondo is a phenomenon that has taken the world by storm. Marie Kondo has developed a simple method to help declutter and organize your home. After learning about the KonMari Method of tidying up, I was inspired to try this in my own life. As I went through the steps of the KonMari Method of organization, I realized that I apply similar steps in my everyday work. As an experience designer, I’ve found that design systems are the key to keeping my digital properties organized so that changes and updates can be made seamlessly. When a design...
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Julie Mannheimer
Julie Mannheimer

Your Enterprise Sidekicks: Designing the Personality of Your Company’s Chatbot

Chatbots have been getting a lot of buzz in the enterprise space for their promise of reducing costs and providing more efficiency in resolving customer support issues. But does an efficient service come at the cost of providing an experience that is cold and impersonal? How does the personality of an Enterprise Chatbot impact the customer experience? Join Srikant as he reflects on his experience of examining and testing out the personalities of the enterprise chatbots at BMC Software to narrow the best chatbot persona possible.
Srikant Chari
Srikant Chari

What We’re We’re Really Designing: Trust and Collaboration

As a community, design’s emphatic focus on getting the ‘seat at the table’ we deserve has come at the expense of knowing how to sit responsibly in it. This talk focuses on how to build and maintain the skills we need to design for trust, both within our teams, and the very products and services that our teams make. Our time to do this is NOW; design has never been as needed, and as valued. Designing for trust allows us to lead the change that we now poised to make, and truly seize the opportunities we’ve created for ourselves. This...
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Michael Chanover
Michael Chanover

Using Abstract in your UX Workflow

No description for the title in the schedule. This is the description submitted: Designing Delightful Voices The voice market is estimated to reach $49B! In this hands-on talk, Jayneil will share learnings from interviews conducted with popular voice startups and leading voice designers. Key technical concepts like Random Access Navigation, voice style guides will be explained in detail. Attendees will learn how to use a voice style guide for building delightful voice apps. In the grand finale, Jayneil will showcase a live demo of the voice app he built for a conference to reduce the workload on conference organizers.
Jayneil Dalal
Jayneil Dalal

Microinteractions that Drive User Engagement and Brand Loyalty

Usability is not the only focus of a UX designer, but also the fluidity and how enjoyable an interaction is from the customer’s perspective. According to NNGroup, micro-interactions play the main role in this case. In a scenario where users are leaving applications right after the first use, having in hand more than 2.6 million options, every detail counts when interacting with a customer or a prospect. If a company is not considering this as a competitive differentiator, its user appeal will start to diminish, and customers will move to companies that are actually interested in delivering unique experiences. This...
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Marcello Perez
Marcello Perez

Innovative Design in a Compliance-Driven Industry

Regulatory compliance – there are few less heartening phrases in the English language to your average designer. After all, designing for compliance in a highly regulated field such as investing feels like anathema to the innovative and sexy work we signed up to do. But it does not have to be that way. In my talk I intend to share proven and exciting ways that design and the design thinking process can drive innovation in compliance heavy industries. Drawing from strong personal experience in leading design teams at a Fortune 100 financial institution, I will share processes, methods, and anecdotes...
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Jared Stevens
Jared Stephens

Strategy Sprints: How to Align Teams and Get Traction Quickly

It’s quite a feat to create a winning UX strategy. It’s another to sell that strategy to the sponsor or client. All that’s left is to get the extended team of designers, developers, project managers and partners onboard to execute the strategy. A lot can happen between the ivory tower of strategy and design to the production floor. Here’s a better way: Help teams co-create the strategy. An innovative adaptation of the popular design sprint methodology, a strategy sprint brings the extended team together to shape an experience vision together – resulting in deep alignment and buy-in. I’ll share the...
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Susan Price
Susan Price

Engaging Hard-to-Reach Users

Executing user research seldom goes according to plan, and simply “getting out of the building” rarely connects us to a willing and inclusive group of users. While advances in technology have served us— offering tremendous amounts of user data at our fingertips—they’ve also made it more challenging to engage with hard-to-reach audiences in a way that doesn’t extend our bias. Sometimes we defer to user testing tools, surveys, social media polls and targeting datasets provided by digital platforms just because of efficiency and wide reach, which can feel like we’re casting a wide net and being inclusive. But in reality,...
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Ariba Jahan
Ariba Jahan

Strategic Mindsets: Six Ways Designers Can Drive More Meaningful Changes

Six ways Designers can have more influence in their organizations: Practical practices to help designers scale their efforts and use their skills to drive meaningful change in their careers, for their customers and for their business.
James Helms
James Helms

Evil by Design: Three Areas for Design Transformation

I’ll talk about the ethos of “makers”—how making things and simply being creative for the sake of creativity can be a bad thing, if we’re not willing to be responsible for our legacy and pretend that “design isn’t political.” I’ll showcase studies of companies and products that are making our lives and our society worse—sometimes unintentionally. I’ll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. And I’ll share three areas of transformation where we as an industry can get better: Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers...
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Kit Oliynyk
Kit Oliynyk

Beyond Accessibility: The Power of Inclusive Design

Introducing the concept of inclusivity (beyond accessibility), based on research, as a design mindset that is of benefit to everyone.
Diana Hubbard
Dr. Diana Hubbard

Building Your Design Strategy Playbook

Your organization’s challenges are unique. Your UX strategy must be unique too. A successful UX strategy must adapt to the constantly shifting landscape. A single plan won’t cut it. You need an action plan—or as we like to call it, a playbook—filled with strategies that are most likely to succeed for you and organization. Identify your team’s current and future UX needs and use your playbook to get you the next level. In this talk, Jared Spool will explain about the importance of building a design strategy playbook for your organization, what you need to do, how to get executive buy-in,...
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Jared Spool
Jared Spool