For thousands of years, people have been gathering around to listen and share stories. Since the 1960s, the creative and advertising industry has employed the art of storytelling to communicate messages, promote products and ultimately, build strong provocative relationships between brands and their audiences. At this year’s Big Design Conference, Nikos will be talking about the art of storytelling within visual communication and the design industry. In this talk, he will present six case studies from his own work in order to support his argument that designers and design educators should invest more time and energy in pursuing the creation... Read More
Automation of human labor has been accelerating rapidly over recent years. As computing power, network infrastructure, and narrow AI advance, automation has increasingly become the method for businesses to compete and stay relevant. So, how can we design tools that enhance an organization’s productivity without removing human creativity, intellect, and dignity from its workforce? In this panel, we’ll discuss intentional preservation of humanity (even in the face of advanced automation) through the lens of a project built to be a “digital toolbelt” for AT&T’s Internet Service Technicians.
How are you designing your career and your life? How do you remain relevant when change is the only constant? What can you do to grow, earn more, and find true job satisfaction? How can you get the most out of your career? What do you want to be known for? How can you become the hero of your own adventure? Learn how to not just survive but thrive in changing times so that you find and seize the opportunities that matter most to you. We will use design thinking techniques to help you craft a career and life you want.
Dialexa’s methodology is about solving problems, excelling at our crafts, and providing innovative experiences. Dialexa EDU, a new initiative started in 2020, fosters this same mindset around creation and offers it to future generations of digital product creators. Dialexa didn’t see many real-world mentorship opportunities for the next-generation, so we knew we could fill this industry void by creating and executing a real-world mentorship program. We assembled a team of Dialexans and Professors who were passionate to bring this idea to life. This panel talk will explore the Dialexa EDU 2020 program where student teams from Texas Christian University, University... Read More
We’re now living in a time when the ease-of-use, or “user-friendliness,” of the feature sets that operationalize most of the interactions that transpire across our favorite apps and websites are so well-designed that most of those who use them don’t have to think too deeply about how they work, or how they do what they do so efficiently and effectively. Because these users—who are also commonly referred to by people outside design classrooms and consultancies as folks, families, populations, societies, and communities—don’t have to think too much or too deeply about how the smart technologies they use help them engage... Read More
A usage maturity matrix is a design tool used to design for users while working within project constraints. A well-researched usage maturity matrix can also serve as a legacy tool to help us roadmap future projects. Whether we are a user experience team of one, or many, design features and functions need to be scoped and prioritized. Project constraints often challenge our ability to meet user needs. With a usage maturity matrix as our guide, we are better able to focus our design efforts where our users and our business stakeholders need us most. Usage maturity is defined as a... Read More
My talk will be focused on The Iowa Idea – first conceived in the 1920s, at the University of Iowa. The then-revolutionary idea, was to bring practicing artists to campus to collaborate with scholars and students. This idea built a legacy that extends over 100 years, producing the first MFA program, The Iowa Writers’ Workshop, Iowa’s International Writing Program, and Iowa City’s designation as a UNESCO City of Literature. My talk will provide a brief history of The Iowa Idea and will examine what I’ve learned launching my podcast interviewing practitioners and craftspeople that represent a modern version of the... Read More
In February 2020, Grannie discovered that she was considered “old and at risk” being older than 65 and living in the path of the Corona Virus. Grannie discovered that she had to rethink some of her most cherished activities: traveling to new places, meeting new people, doing volunteer activities, going to church, and generally socializing with her friends. Grannie had to learn to do all these things virtually and she discovered that no one had ever thought what it would be like to have so many people over the age of 65 suddenly online buying all their groceries, socializing with... Read More
James and Aladrian will share two complementary perspectives on what it’s like to create – and work within – a dynamic design culture meant to attract talent, and ultimately accelerate and transform Designers’ careers.
Design professionals must consider various universal design lenses – users on mobile devices, users with physical and cognitive impairments, users with limited technological use – but are we missing an important lens? Just as the designing for accessibility lens makes the experience better for all users, considering “newcomer” needs can improve experiences for all users. As designers, we rely heavily on users’ mental models formed by their own perceptions and past experiences. But what if an experience is entirely new to them? What if they’re an absolute first-time user – a “newcomer”? Priyama Barua is inspired to champion this lens... Read More
Serving many unique audiences in digital spaces has necessitated the integration of information architecture and content strategy. This presentation describes the process we went through to go back to the basics of audience, language, identity, and taxonomy to give users a sense of place and purpose on NVIDIA.com. The deep internal work also helped us to not only convey a single clear picture to the outside world in our site structure and navigation, but also provided an internal framework for how we organize and enable findability for future decisions.
Users’ minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not? In this talk, I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users. If the future legacy of design is to be worth saving,... Read More
Portfolios are required for designers, researchers, strategists, and managers. Yet, most people in our field do not want to show off their work. In many respects, we do not understand the essentials of a killer portfolio until we see it. In this session, Ian Fenn will explain the essentials of your portfolio. He will give practical tips and tricks to make sure you show the best version your “self” in your portfolio. In addition, Ian will explain the importance of treating your portfolio like a product that you design.
A world that’s socially distancing doesn’t mean user research and product development should stop. In fact, the future of User Research consists of more opportunities for remote collaboration & studies. In this talk, I want to equip the audience with best practices for how to make remote research work well. We’ll walk through phases of research (kickoff, planning, conducting, synthesis, reporting), illustrated with remote tips-and-tricks, templates, and case studies. If you are not sure how to collaborate on research planning and synthesis with remote colleagues, or how to host research sessions with remote participants, this talk is for you.
Emerging technologies like AI and automation are transforming the nature of creative teams and their work faster than ever before, and in many cases, the COVID-19 pandemic has accelerated change in the workplace. Professionals and leaders who embrace and drive change are those best positioned for success now and in the future. In this session, you will learn: How transformative technologies are redefining creative careers and the workplace New skills needed for creative teams — and how to get them Ways to adapt and succeed in a remote environment The value of a “see a need, fill a need” approach to... Read More
For the first time in history, the modern-day workforce will see 4-5 different generations interacting on projects. Imagine the communication and collaboration challenges and opportunities. In the near future, we will see a Gen Z worker providing reverse-mentoring to a Baby Boomer. Millennial bosses will have to manage Gen X workers, who have different role trends. In this panel, Dana Walter has gathered together designers from several different generations to moderate a discussion on how people can work better together. You will hear from someone just starting their career to a manager with over 4 decades of design experience. It... Read More
How might we collectively invest in the future of the UX profession through expanding how we think about learning and development for our teams? Drawing from her decade of experience in academia, Carrie Andersen, Ph.D. will share actionable steps for creating a space for discussion-based learning for UX professionals at a fast-paced product organization. First, she’ll explain the ways that this type of learning can build team culture, develop participants’ skills in UX, and build connections among cross-functional teams. Next, she’ll share the process for creating and leading the Content Strategy Development Program at Wayfair (a series of weekly classes... Read More
We are living in very uncertain times yet we still need to conduct research that is full, complete and very rich so we can have a very clear vision of the insights and were we should go with them. We still owe the highest level of research to our stakeholders and our clients. Using a diary study that has been optimized for today’s world will give you the richness that you desire.
While there have been surveys over the past few years that have looked at the state of UX as a whole, and at UX design, in particular, we have noticed that the state of UX in the enterprise hasn’t been analyzed in-depth or tracked longitudinally. Particularly when it comes to understanding how enterprise companies are conducting UX research and building future legacy. In the past two years, we collected data from hundreds of UX Professionals across industries, globally, and identified four key challenges UX is facing in the enterprise. One of the challenges is about bridging the gap between UX... Read More
The UX profession has seen exponential interest over the last decade. Every company wants UX and everyone wants a career in the second most in-demand role for 2019 according to the Onward Search Digital, Creative and Marketing Professionals Salary Guide. So how exactly could I explain that I was no longer passionate about my UX career, going through an intense period of burnout, while trying to convince people that I was not just another self-centered Millennial in what has been labeled as the least engaged workforce? The demand for UX and my overachieving personality has come at a cost. Without... Read More
Design is not merely a process to make things look beautiful — it also has the power to affect change. Design is currently playing a role in several fields, some of which might not seem typical or expected. The field of Human-Centered Design, specifically, is apt for pushing the boundaries of design into social and political spaces. Jessica Burnham, the Director of Design and Innovation Programs at Southern Methodist University, will walk through the steps of the Human-Centered Design process to show the breadth and value of design and will also share several examples of design on a social-impact level.
Mobile First? In reality, it’s *humans* first. We cannot preach outwardly about empathy for those we’re designing for (re: human beings) if as designers, researchers, architects, developers (and on and on) we’re not supporting each other. The notion of being human-centered has an innate synergy between the design process (and ultimate product) and office culture (and empathetic interactions). To the benefit of both dynamics, those touchpoints are identifiable and exploitable. For example, culturally, the Swedish concept of fika transcends a mere “coffee break.” The value is slowing down – the act of pausing with intent during a typical day –... Read More
If you’re reading this, you’re likely part of the estimated 70% of people who’ve dealt with imposter syndrome at some point in your professional career. Imposter syndrome is the psychological pattern where one persistently fears being exposed as a “fraud”. Professionals everywhere have likely experienced that feeling at one point or another in their careers. Madeline and Shara are no exception. By using a design thinking approach, these designers examine how they battle imposter syndrome, subdue their inner fraud and build creative confidence.
We are building a future legacy of design thinking and user-centricity at 100-year-old Pitney Bowes. We’ve always had a User Experience Design department, but as our business and market has changed, we saw that great experiences for end-product-users were necessary but insufficient to meet our most important strategic goals. To create a legacy for our next 100 years, our business needed to fundamentally transform the way we think about and relate to customers, users, and our own internal teams. And so, we stood up a Client Experience Center of Excellence and got to work. Despite little budget, 3 headcount, and... Read More