This workshop is sold out. PLEASE NOTE: Big Design conference passes do not include workshops. Passes to workshops are sold separately. Paper prototyping is a quick and easy way to communicate your design ideas, but using paper to describe interactive behaviors can be challenging. If a picture is worth a thousand words, an interactive prototype could be worth millions! Enter Axure, one of the most popular and powerful interactive prototyping tools for the UX professional. This workshop will give you hands-on training to create your own interactive wireframes and prototypes using Axure RP. We’ll cover the best uses for Axure and... Read More
This workshop is sold out. PLEASE NOTE: Big Design conference passes do not include workshops. Passes to workshops are sold separately. Upon first glance, design strategy looks like common sense. You build empathy, explore pain points, brainstorm solutions, build a prototype, and test with real users. In theory, design strategy is a framework of logical steps with inputs and outputs with key stakeholders achieving alignment every step of the way. In practice, design strategy has many traps, snares, pitfalls, adaptations, and workarounds. Plus, people can get easily confused with heated discussions over difficult decisions. In this interactive workshop, you will learn... Read More
Most companies recognize the transformative power of design to help build better products and services for customers. Enterprise leaders are tackling how to scale their organizations into becoming more design-driven and user-focused. In this talk, Andrea Sutton will discuss scaling design at the enterprise level. The audience will walk away understanding how to initiate executive buy-in to spread design thinking, structure teams for success, empathize with the customer, and create a symphony between business and design mindsets.
Have challenges working in an Agile manner while taking into account Design Thinking? See the value in Design Thinking but are unsure of how to approach its integration? Heard about Design Thinking and think it’s hogwash? Want to learn from someone that has seen multiple teams face these challenges? Join Joe Meersman, Director of Design Strategy at IBM to explore what worked, examine what didn’t, and hear those surprising lessons that no amount of planning could prepare you for. Case studies will be shared alongside techniques for the successful application of Design Thinking. This presentation will provide a frame of... Read More
Working on a product’s UX/UI requires the ability to collaborate with dozens of people: stakeholders, product owners, managers, SME’s, developers, business analysts, etc. The peculiar thing is that all of them have their own goals (personal, professional and those connected with a particular product) and reasons. How to avoid the battle of ego’s, what to consider as the important inputs from clients and co-workers, and when to insist on your own professional opinion — these questions arise in designers’ heads every day. That’s why every UX/UI person must have a clear map of people he’s working with, empathize with them... Read More
There are hundreds of great tools and methodologies to help service designers discover and solve sophisticated business challenges, but it has historically been hard to bridge academia and everyday practicality. Teams oftentimes design based on untested assumptions because there’s limited time to thoughtfully design experiences. What if there were a framework to help designers keep momentum going and push ideas in the right direction, even when all seems lost? Learn how to make better informed decisions by creating and prioritizing your assumptions and iterating through a simple and easy-to-use framework to guide your cross-functional team to success. Developed from Eric... Read More
In 2013, The Nielsen Norman group published an article that stated “Users aged 65 and older are 43% slower at using websites than users aged 21–55.” It is a nice academic review of what to look out for when designing for THOSE older people. In 2019 Don Norman turned 83 and his approach to design for seniors got more personal. He identified that design was actually hostile to older users. This talk will do a brief review of what to pay attention to when designing for older people, but will focus on methods that you can use to generate empathy... Read More
‘Athenian art director Nikos Georgópoulos travels back in time to create the brand identity of the once glorious, now abandoned Xenia Hotels in Greece.’ In the early 50s, after two world wars and one civil war, the Greek state was effectively bankrupt. On that basis, the government decided to initiate the ambitious Xenia project; a nationwide hotel construction programme aimed at creating accommodation infrastructure for the development of a tourist industry to contribute in rebooting the economy. Through out the 1960’s and 70’s the 59 Xenia Hotels that were built thrived. Although widely celebrated for their glorious post-war modernist architecture,... Read More
Technology companies, as well as businesses, require actionable results to stay competitive. What can we do as designers to go against the trend of fast vs. good and preserve the quality and the craft of our work in an industry that demands you to move faster? Is the practice of ‘lean’ and ‘agile’ UX destroying the craft of design? Welcome to 2019, it’s the age of instant gratification, whatever you want you can have. It is a click away, a day or two-day delivery away, an MVP away. The internet has transformed our lives forever. Mostly for the better. This... Read More
UX professionals and teachers have a lot in common. We both look to inspire, educate and make a difference. Our clients and students are similar (Lots of distractions. A wide-range of personalities and abilities. Short attention spans). We have to adjust to new audience every few months. No one solution fits every situation we encounter. We take a look at some out of the box approaches teachers and school systems have taken to engage students or improve a struggling school systems and what UX can learn from their successes and failures.
Designers often think of accessibility as a box to check before shipping a product. But what does it mean to be delightfully accessible instead of hitting the benchmark of accessibility best practices? Furthermore, how can we better incorporate accessibility into the design process and enable those with visual impairments to provide feedback earlier? Today, visually impaired users can only provide feedback with a developed application that is compatible with a screen reader. By that time, many changes would require code refactoring, which would increase company expenses and delay improvements. Excluding valuable input from vision impaired users, a group of almost... Read More
Every NBA team uses artifical intelligence and machine learning to transform the experience for players, coaches, and fans. In each NBA arena, you will find data scientists using state-of-the-art technology to track posessions, player movements, gather key statistics, review matchups, and more. Here are just a few examples that we will explore in this talk: Coaches use AI and machine learning to make decisions, draw up plays, determine trade/draft choices, etc. Players use video tracking with machine learning to improve their own development Fans use new apps to move beyond a viewing experience to interact with each other, coaches, and... Read More
Many early-stage entrepreneurs dive into idea upon idea, too many seem to instantly ask how their idea “looks”. What is the logo going to look like? Many focused too much just on the logo but not their brand as a whole. Think of it this way, if business is the strategy around making something of value that people want to buy, branding is the vessel for showing people what that idea looks, feels, sounds, smells, and tastes like. Your brand is the representation of the idea and who you are as a business. That’s why you want it to convey... Read More
At the enterprise llevel, it takes a coordinated effort to scale design to transform a company into a design-driven organization. This panel brings together a group of leaders at AT&T to discuss how they are scaling strategy, research, design, and usability at one of the biggst companies on the planet. The panel includes: Miriam Ynocencio (Director, Design Education), Ryan Lutterbach (AVP, DesignOps) Marc Sullivan (Design Research) So, bring your burning questions on how to scale, get executive buy-in, perform remote collaboration, and more.
Four years ago, the the new CA Design team had grown to over 50 colleagues. Elisa Miller realized that there were a number of ways to help the design team work more efficiently and effectively. Unbeknownst to her, she had started building out a DesignOperations function at CA. Of course it wasn’t called that. In fact, DesignOps (affectionately following the increasingly well-known DevOps field) became legitimized with the announcement of the first DesignOps Conference! To hear her story and to learn how building a DesignOps function at your organization might make sense, come to this session on Friday.
If you’re at BIG, you’re probably no stranger to experience design deliverables like wireframes, UX flows, personas, journey maps, ecosystem diagrams… the list goes on and on. But some of these deliverables have evolved more than others over the years. The UX industry has come a long way from the days of printout annotated wireframes and functional notes- so why are we still creating experience journey maps the same way? It turns out, just as new tools and methods have made it easier to more efficiently and effectively prototype, evaluate, and communicate our designs to each other, our users, and... Read More
A successful product requires designers and engineers to work closely together from early concept to final production. Building up a culture of rapid design prototyping and feedback ensures that hard UX problems are solved earlier in the process, rather than later when the wrong decision can be costly. Objective: Give designs and developers the tools to build a culture of communication and feedback around design prototyping. 6 things you will learn: 1. When to prototype vs. when to code. 2. How to get the most out of your design prototypes. 3. How to build a culture of feedback and user... Read More
Translating customer insights to help influence an organization can be a challenge. This session will focus on how an airline is transforming the travel journey from the inside out. Through conducting a travel moments diary study, the organization was able to take a step back and see the broader challenges within their customer’s day of travel. This helped to identify immediate opportunities and enhanced the strategic vision. We will share the steps and artifacts on how you can bring this process to your teams and organization.
In design, we often talk about constraints as a positive. Tradition makes us believe we should embrace them, but what should we do when constraints hold back our teams from delivering on user needs? In this session, I will share how our team has used design and research to influence the strategic direction for our product teams and unblock constraints along the way.
Making the extreme mainstream has led to some of the world’s most innovative products. Most design processes tend to focus solely on mainstream users to research, review, co-create, and test prototypes and designs. A better approach is to study extreme users, who more acutely feel the pain points with current products and show you all of the workarounds/adaptations they have developed. In this talk, we will study ways to work with extreme users to provide you with inspiration and empathy for your current designs. After this talk, you will have several practical straegies for using inclusive design with extreme users.... Read More
Assumptions. Biases. Opinions. “I know the users.” “I know what’s good.” And so rang the death knell of any potentially great experience. In this talk we’ll discuss the importance of involving users in your product development processes early, and often. We’ll cover various methods to engage customers and potential customers at every step. We’ll cover ways to do all of this without fully disrupting your business. We’ll even go over some tips and tricks to getting quick wins from your users efficiently and at little cost. Don’t assume. Let’s put the U back into UX!
Augmented Reality (AR) mixes 2D and 3D computational design on top of real-world scenery for its UI. Major tech companies are actively adding the foundational building blocks of AR into their mobile platforms. Many are assigning top talent to find and solve problems within this emerging space. Following the pattern of most technology in its early stage, AR looks like a toy. It’s not yet something that’s part of a real-world solution. Instead of dismissing AR as a plaything, let’s take a look at its unique UX to observe why it’s used now and reflect on how we might create... Read More
At this point, we all know we need to understand our users–who they are (personas!), what they do (JTBD!), and how they experience our product (journey maps!)–but what do we do with all this information? How do we design for the future–what will work for our users in 3 or 5 years–and not just what users are expecting now? In this talk, we’ll look at three key pieces of information—what your users are doing now, the market and cultural forces at play, and what people who are like your future users are doing—to triangulate potential product strategies to meet future... Read More
For the first time ever, today’s workforce includes five generations. As new generations enter the work force and older generations decide to work longer we all need to figure out how we successfully work together. In our world, that means how do five generations of UXers work together and learn from each other? Gain insights from 50 years of design leadership in under an hour! Join the dynamic duo of Dana and Noel as they share tips and tricks for excelling in today’s design world. They have stories to tell – about storytelling, about communication, about leading design through big... Read More
Generally, people go into tests with good intentions of gathering accurate, pristine information, so how does all this bias creep in? It’s pretty common to have several psychological biases working against you that can cloud the data-gathering agenda and bias interpretation of information and results. This talk will focus on surfacing some of the creepiest types of bias and how to prevent and combat them.
Increasingly, companies rely heavily on data & analytics to understand their customer, while often tightening the belt on traditional research costs, yet still aiming to bring User-Centered Design into all aspects of a company and culture. Minimal cost and effort with maximum results is the goal. Research teams with a foundational knowledge and application of generative and evaluative methods to inform design is not enough. An experienced Research team will know how to optimize knowledge and insight derived from single initiatives toward broader impact. In addition, there are new players in the mix, who bring an added lens to the... Read More
“We are nothing but the summation of our habits.” Inspired by this slogan, I interviewed leading designers from small startups to Fortune 500 companies to uncover the habits and routines that led to their success. In this talk, you will learn about the atomic habits of master designers: How they have routines within their routines See how they set boundaries with people Ways they set expectations with stakeholders Understand how they delegate to others How they manage time effortlessly After this talk, you will have practical advice from master designers to set your own atomic habits to become a better... Read More
UX research and market research. Quantitative and Qualitative. Internal and External. As researchers, we are great at putting things into separate categories, but don’t always see the opportunities to bring things together. Enabling researchers to more effectively collaborate across research disciplines, across parts of the organization, and even with researchers outside of the organization can drive significant UX, product and marketing benefits. In this presentation, Dr. Karl Steiner will describe how the Customer Insights department at HomeAway brings researchers with different background together to drive a culture of customer-centricity, as well as offering practical suggestions for any team looking to... Read More
I explore the role of the content designer in making sure content in apps and websites is accurate, not misleading, not coercive, and beneficial to the user. I review ethically questionable content – both within dark interaction patterns and alone. Things like opt-out shaming, privacy policies, lack of inclusivity, etc. are all ethically questionable. I talk about what to do and what not to do, and offer general, high-level actions content people can take to ensure ethical content and interactions.
What if employees were viewed as customers? What if the integration and the byproduct of data produced from their interactions with enterprise platforms could be harnessed and cultivated as insights into satisfaction, usage, success or even personas? Design teams, especially in large enterprises, often stand in a unique role, acting as a catalyst between organizational strategies and building a blueprint for service design touchpoints. Leveraging data from products, device interactions, NPS, demographics, and user satisfaction into a tool that can inform business decisions turns a UX team from being a service to being an irreplaceable ally.
As web accessibility becomes more prevalent across a range of industries, it can present challenges for companies and agencies alike. A recent case study here at Lifeblue with a client in the restaurant industry forced us to take a look at how we approach accessibility with our clients, their teams, and how we can flip the script when it comes to making sites that are beautiful AND accessible. From color contrast and text placement to navigation, we learned a lot about the challenge of adding a layer of good design on top of compliance and we’d love to share those... Read More
Designers are known for their ability to make connections—to take in a wide variety of diverse data points and begin finding meaning through patterns and associations. They thrive by continually forming, breaking, and remixing these connections. As leaders of enterprise design programs, we can also make use of this ability to grow the presence, influence, and impact of design. Connect design to the company’s strategic priorities. Connect product teams to users. Connect designers to one another in community. Connect internal efforts to external inspiration. Connect people with opportunities to learn. Connect design to other initiatives like agile and innovation. In... Read More
Imposter Syndrome is a term coined by the clinical psychologists Pauline Clance and Suzanne Imes in the 1970s. Although the study was originally done with a group of women, it’s a…condition that infiltrates the minds of all genders. Professionally, I’ve noticed imposter syndrome planting it’s roots particularly firmly in the design world. Personally, I suffered from Imposter Syndrome for years. This all changed–to borrow the title from Dr. Strangelove– when I learned to stop worrying and love the ignorance. I found power in embracing my shortcomings and failures as didactic opportunities. Of course the saying, “Knowledge is Power” is true–you... Read More
No other role at your company spends time and effort evangelizing themselves. Developers aren’t making PowerPoints to explain to execs why it’s important to hire specialized, trained developers. QA isn’t holding meetings to ask for enough time to cycle through their complete and important process. It’s just us and it’s making us look weird and whiny. It’s rarely working and sometimes backfiring. How do you get UX buy-in or start leveling up your company’s UX maturity? This session will examine the pitfalls of evangelism and what actions we can take instead. We’ll be focusing on who and how many UX... Read More
For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience. Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of... Read More
How do you build a UX team within the walls of one of the most recognized Fortune 100 organizations in the world? With anything-but-lean legacy processes and silo’d departments, innovating and changing old ideas and ways of working can feel like an insurmountable task. The good news? It’s not impossible. Allstate is doing it and doing it well. Hear from Allstate UXD’s Leadership on how we’re bringing design thinking to the entire organization, enabling distributed teams across the globe, creating and using design systems, attracting and retaining talent in a competitive industry, and rethinking the double diamond in favor of... Read More
As a design research consultant, too often I meet with clients who are fixated on the term “delight.” They hear that good design should delight (which is true!) but they view delight one-dimensionally, as if delight can only be a super unexpected explosive dazzling force. ‘But if we ask users for permission to their save personal information, then, how will we delight them later?’ Due to this misplaced intention, they create interactions, features, and experiences that fall way short of delight — and fall instead instead the realms of creepy, annoying, or aggressive. In this talk, I explain the core... Read More
With the world of internet continuously evolving and almost every segment from entertainment to healthcare on the verge of disruption, Users from emerging markets are increasingly likely to be among the users of any designer’s product. Not only is the business opportunity substantial, but it’s also an area in which designers can have a real impact. The way these users are coming online is very different from what we have had witnessed in the decade before it. Most of these users enter through the world of patchy network connectivity and yet are exposed to the use of mobile-first approach and... Read More
You have slaved away getting this design, blog post, or campaign just perfect for your new client or boss – but they don’t react quite as enthusiastically as you envisioned… What happened? Your reporting sucked! We spend so long on the core of our service that we forget to give attention to the only thing the VIP sees – the report. My team and I have spent more time on perfecting our reporting than we have our services. How do you make it easy to understand at a glance, but detailed enough to satisfy? How do you tell the story... Read More
Leading design in a large organization is more than just “doing design with more people.” Anyone who tells you otherwise has yet to spend their time untangling a myriad of non-design-related issues so that design work can get done. Huge teams, competing priorities, personal agendas, and outdated methodologies can make innovation seem impossible, and can discourage even the most optimistic practitioners. Some planning, some data, and a whole lot of patience will help you develop strong relationships with your product, marketing, and technology partners, create advocates across the organization, and communicate the value your team brings to the organization. If... Read More
Tidying up with Marie Kondo is a phenomenon that has taken the world by storm. Marie Kondo has developed a simple method to help declutter and organize your home. After learning about the KonMari Method of tidying up, I was inspired to try this in my own life. As I went through the steps of the KonMari Method of organization, I realized that I apply similar steps in my everyday work. As an experience designer, I’ve found that design systems are the key to keeping my digital properties organized so that changes and updates can be made seamlessly. When a design... Read More
Chatbots have been getting a lot of buzz in the enterprise space for their promise of reducing costs and providing more efficiency in resolving customer support issues. But does an efficient service come at the cost of providing an experience that is cold and impersonal? How does the personality of an Enterprise Chatbot impact the customer experience? Join Srikant as he reflects on his experience of examining and testing out the personalities of the enterprise chatbots at BMC Software to narrow the best chatbot persona possible.
As a community, design’s emphatic focus on getting the ‘seat at the table’ we deserve has come at the expense of knowing how to sit responsibly in it. This talk focuses on how to build and maintain the skills we need to design for trust, both within our teams, and the very products and services that our teams make. Our time to do this is NOW; design has never been as needed, and as valued. Designing for trust allows us to lead the change that we now poised to make, and truly seize the opportunities we’ve created for ourselves. This... Read More
Learn the ins and outs of Adobe XD as A.J. Wood takes you through a tour of the Design/Prototype modes, working with Photoshop and Illustrator files, using Creative Cloud libraries, Adobe Sensei powered animations, and building out your own UI kits and collaborative documents. Oh! Voice prototyping, let’s not forget that either.
This talk will provide an overview of 5 main ways the UX researchers at ExxonMobil have estimated and communicated the business value of our work. Examples and stories will contextualize how each was developed. 1. Time saved – Using the hourly rate of end users to quantify the value of faster processes and workflows. Example: Improving the efficiency of workflows for a large user population by developing a data search tool in line with users’ existing thought processes. 2. Opportunity cost – Examining what the user is doing with saved time, a potentially higher value activity. Example: Users are spending... Read More
Usability is not the only focus of a UX designer, but also the fluidity and how enjoyable an interaction is from the customer’s perspective. According to NNGroup, micro-interactions play the main role in this case. In a scenario where users are leaving applications right after the first use, having in hand more than 2.6 million options, every detail counts when interacting with a customer or a prospect. If a company is not considering this as a competitive differentiator, its user appeal will start to diminish, and customers will move to companies that are actually interested in delivering unique experiences. This... Read More
With so many new platforms and technology solutions, design education is more important than ever. Colleges are now having to find new ways to deliver meaningful education to support industry needs and the technological pressures of modern day designers. In this panel, we have gathered together educators from various universities and programs to talk about the future of design education. The panelists include: Mike Courtney (CEO, Aperio Insights) Jan Ballard (Professor, TCU) Michael Gibson (Professor, UNT) Jessica Burnham (Director, SMU-MADI) Cassini Nazor (Professor, UTD) Brian Sullivan (Adjunct, SMU-CAPE) Ben Magill (Labor Intelligence, DCCD) The panelists will explore how industry and... Read More
Regulatory compliance – there are few less heartening phrases in the English language to your average designer. After all, designing for compliance in a highly regulated field such as investing feels like anathema to the innovative and sexy work we signed up to do. But it does not have to be that way. In my talk I intend to share proven and exciting ways that design and the design thinking process can drive innovation in compliance heavy industries. Drawing from strong personal experience in leading design teams at a Fortune 100 financial institution, I will share processes, methods, and anecdotes... Read More
It’s quite a feat to create a winning UX strategy. It’s another to sell that strategy to the sponsor or client. All that’s left is to get the extended team of designers, developers, project managers and partners onboard to execute the strategy. A lot can happen between the ivory tower of strategy and design to the production floor. Here’s a better way: Help teams co-create the strategy. An innovative adaptation of the popular design sprint methodology, a strategy sprint brings the extended team together to shape an experience vision together – resulting in deep alignment and buy-in. I’ll share the... Read More
As technologists, one of the hardest things to remember is that we’re not our users and our assumptions can easily extend into our work. If we aren’t careful, we can easily end up designing products based on our assumptions and biases rather than insights from the actual audience. If we want to build better products, we need to include our target audience in the creation process and listen to their feedback every step of the way. In this talk, I’ll share what my team and I learned from a project where we worked directly with teens experiencing various forms of... Read More
Entersourcing is when you have large enterprises collaborating on an open source project for the betterment of the community. These projects really do help these large brands to solve wicked problems. In this case study, you will learn about the efforts of an entersourcing project from these leaders: Echo Jiang (American Airlines) Grant Wade (Walmart Labs) Jesse Romigh (NCR) Heather Schnieder (Verizon) The panelists reveal how they came together, obstacles they needed to overcome, and how they ended up with a cool DevOps project.
I’ll talk about the ethos of “makers”—how making things and simply being creative for the sake of creativity can be a bad thing, if we’re not willing to be responsible for our legacy and pretend that “design isn’t political.” I’ll showcase studies of companies and products that are making our lives and our society worse—sometimes unintentionally. I’ll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. And I’ll share three areas of transformation where we as an industry can get better: Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers... Read More
Building and managing great teams is tough; people think and work differently. Why do people behave the way they do? How are people different? An essential part of making a strong team is understanding the behaviors of the people on the team. On our team, we’ve found the DiSC model to be a useful tool to understand people and harmonize behaviors. In this talk, we’ll talk about the DiSC model and how that is currently influencing the design and management of our UX team today. The DiSC model can be used to help explain different needs of members in your... Read More
Not everything has to be a video. That’s why C-Hear is changing how you hear a picture. An image is so much more when enriched with audio, text, and metadata; that’s what a .CHIF is, an enriched image. You get more with a .CHIF than you get with the current image formats. Learn how the .CHIF works in REACT JS, WordPress and how the .CHIF is a useful tool to help with digital accessibility. Members of the C-Hear team will discuss the verticals and best uses for a .CHIF.
Design has come a long way. Our tools and processes are better than ever. Design has finally transcended the idea of just making things look pretty. Design opportunities abound. On top of all that, design as a discipline garners new levels of respect that were unimaginable only a few years ago. Design is now critical to business and many brands have added the title of Chief Design Officer to their C suite. Finally, a seat at the table. And yet, the state of design is in a funk. Design is wallowing in mediocrity. It happened so slowly you probably didn’t... Read More