Daily Schedule

Day 1
20 Sep 2018
Day 2
21 Sep 2018
Day 3
22 Sep 2018

Day 1: Pre-conference Workshops

Get a jump start on the conference by attending one of our workshops! Big Design conference passes do not include workshops. Workshops are sold separately. Seats are limited so select your workshop and register today!

Workshop: Accessibility Program Design and Inclusive Usability Workshop

Smart companies are implementing accessibility programs – integrating accessible design considerations into product and service planning. Integrating accessibility into product design and delivery has been shown to support innovation, extend market reach, reduce legal risk, and create diverse and inclusive environments. This workshop will take you through the basics of how to approach accessibility as a part of company policy and then link development and procurement practice to that policy. You will learn how effective accessibility practice extends across roles, how to get buy-in across the development lifecycle, and how to ensure that accessibility efforts are sustained. You will participate...
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Jayne Schurick
Jayne Schurick
Robert Jolly
Robert Jolly
Sharron Rush
Sharron Rush

Workshop: User Research Toolkit

Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice. The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects....
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Jessie Webster
Jessie Webster
Kelly Moran
Kelly Moran

Workshop: Essentials of Prototyping with Axure

Paper prototyping is a quick and easy way to communicate your design ideas, but using paper to describe interactive behaviors can be challenging. If a picture is worth a thousand words, an interactive prototype could be worth millions! Enter Axure, one of the most popular and powerful interactive prototyping tools for the UX professional. This workshop will give you hands-on training to create your own interactive wireframes and prototypes using Axure RP. We’ll cover the best uses for Axure and introduce you to the user interface. From there we’ll layout and create a wireframe using the most common elements, then...
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JoAnne Wright
Jo Anne Wright

SOLD OUT – Workshop: UX Expedition – Building UX Strategy Maps

Taking Your Problem from Discovery to Execution and Beyond! It has been said that an expedition is the result of good planning but an adventure is the result of poor planning. Nowhere is this more true than in software development. In this workshop, join your guides, Elisa Miller and Dr. Rebecca Baker, as we plot a careful course to the peaks of Discovery, Problem Definition, Solution Definition, and Story Mapping. We will show you how to avoid dangerous hazards such as a Solution in Search of a Problem, Psychological Biases, Compromise Overload, and more. In this intense, all-day workshop, attendees...
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Rebecca Baker, PhD.
Elisa Miller

SOLD OUT – Workshop: Designing the 21st century team to “Make Meaningful Work”

People want to be a part of energizing and fun project opportunities in organizations that have shared purpose. Places that contribute value to community. Unfortunately today people feel work is wasteful, busy, stressed and purposeless. But how can we keep up? Most workplaces today are still very much stuck in an “industrial age” mindset where people are treated as machines to drive to efficiency, productivity, and growth. Where measures are primarily contributing to short-term gains and goals and restricting perspectives to assist future possibilities.   So how can we help people reframe to the new ways of working and living? To answer this we will consider the...
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Josephine Wong
Josephine Wong
Dan Szuc
Dan Szuc

SOLD OUT – Workshop: Prototyping with Sketch

Prototyping is an essential step in the user-centered design process. As a designer, prototyping enables you to create informed, data-driven designs that meet the needs and expectations of your users. Minimal prototyping efforts early in the development phase can ensure you have plenty of time to Gather feedback from stakeholders Validate designs with your users Align on concepts and direction with your colleagues Sketch is a robust tool that empowers you to quickly create conceptual wireframes, functioning prototypes, and high-fidelity final assets. In this workshop, we will build real prototypes with Sketch’s out of the box features, including an intuitive...
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Autumn Hood
Sarah Burton

Opening Plenary: Kim Goodwin

Kim Goodwin is the bestselling author of Designing for the Digital Age. Kim has spent over 20 years in UX, both consulting and in-house. Kim helps organizations build their internal design capabilities through coaching and organizational change management. Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper design curriculum. As VP of Product and User Experience at PatientsLikeMe, Kim guided designers and PMs in...
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Kim Goodwin
Kim Goodwin

Workshop: Service Design Crash Course

PLEASE NOTE: This workshop is not included with the Big Design two-day conference pass. Access to the Service Design Crash Course is sold separately. This workshop will sell out, so register in advance. Big Design conference passes do not include workshops. Passes to workshops are sold separately. Workshops will sell out so select your workshop and be sure to register in advance. So you want to be a service designer? This workshop will introduce you to two of the core service design tools, journey maps, and service blueprints. This workshop is for people new to service design or for those who want to...
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Jamin Hegeman
Jamin Hegeman

Winning Workshops: How to Get the Most from People

When I teach how to run workshops, designers worry most about facilitation. What if participants won’t join the discussions? What if attendees won’t participate? What if you can’t manage the room? But facilitation skills are rarely the problem. Regardless of the type of workshop you want to run, good workshops depend almost entirely on how you structure the activities. In this presentation, we’ll look at two strategies that maximize participation and guarantee clear outcomes and decisions. The first strategy explains how to frame and structure workshops to encourage participation and focus on outcomes. The second strategy explains how to structure...
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Austin Govella
Austin Govella

Understand Your Own Organization to Better Understand Your Customers

As a UX or research stakeholder, are you getting the most leverage from your customer insights? Planning labwork and fieldwork are just parts of the formula for successful product research. There are other critical touch points within your own organization that can impact the success of any research initiative. Drawing on his research management experience at HomeAway, XBox, and other leading companies, Dr. Steiner will share a model for managing the critical touch points that affect research project effectiveness.
Karl Steiner
Karl Steiner

The New Frontier of Multi-modal Interfaces: Are you ready?

Humans communicate and learn by using a combination of our senses. Over the past few years, there has been been a great deal of excitement over voice interfaces and the concept of “voice first” design. While important in and of itself, I believe “voice first” is a transitional step to next phase of UX design: true multi-modal interfaces. These new interfaces will adapt to the task at hand, selecting the medium and message most convenient to the user in any given situation. For example, it is easier to tell your car a destination using your voice rather than typing, but...
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Marti Gold
Marti Gold

Cheeseburger UX: Design Basics Inspired by An All-American Classic

A few years ago, while developing mobile strategies, I created a working list of UX facets that defined an experience. These same things came up over and over again. Over time, I tightened them and eventually looked for a metaphor that would help tie them together as a memorable story I could use to internalize them, and teach them to my team. What emerged were “The Cheeseburger Principles.” User experience basics, inspired by the American all-beef classic.
James Helms
James Helms

How to make the Frame Work – Practical tips to increase your success rate implementing any new processes in your organization

Each day we are presented with a new framework or process to make us more productive.  We get excited, think it could create positive change, and then end up crying in the corner six months later.  Ben will provide practical tips for helping to initiate and execute through any change.
Ben Newell

Listening: Three shifts you can make to connect and build empathy with your customers

Listening is the most powerful tool available in business. Without it, it’s hard to influence others, negotiate, or even get any work done. Most of all, without listening, you can’t connect with your customers and build empathy. We sometimes limit listening to verbal or audible communication, but in today’s multi-media, interactive world, listening is larger than that. It also involves more than the customers; the company’s employees matter too. But when it comes to empathy, there is an elephant in the room: do we really understand what empathy is? It’s quite controversial (Paul Bloom’s book, The Case Against Empathy) and...
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Mary Brodie

Focus – Solving for the Right Outcomes

The problems we set out to solve aren’t always the ones that need solving. Adam Polansky will talk about some different ways that you can get under the hood with problems and investigate ways to help real problems present themselves and the criteria you can use to go after them.
Adam Polansky
Adam Polansky

The Hiring Squad: Ask a UX Manager Panel

If you’ve ever wondered what UX managers are looking for in a new hire, expect to see in a UX Designer or Researcher, annoyed by, etc. here’s your opportunity to ask: Marc Sullivan, Director of User Experience Research at AT&T Vicki Tollemache, User Experience Research Manager at Grubhub Dana Walters, Director of UX at Sabre Jon Sandruck, Design Director at USAA Moderated by Adrienne Guillory, Senior UX Researcher at AT&T
Marc Sullivan
Marc Sullivan
Vicki Tollemache
Dana Walter
Dana Walter
Jon Sandruck
Adrienne Guillory
Adrienne Guillory

Crafting a Design Challenge for Evaluating UX Candidates

UX designers are in demand — more and more people are entering the field every day. This causes companies that are trying to attract, interview, and hire UX designers a number of challenges: 1. How do you keep from scaring off great UX candidates before the interview even occurs? 2. What does your company actually do to evaluate the the candidates that you’re bringing in? 3. How do you demonstrate the same thoughtfulness via the interview process that you hope your UX candidates will bring in their design solutions? With many new potential UX designers coming in straight out of...
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Chelsea Soprano
Chelsea Soprano
Josh Christopher
Josh Christopher

Humanizing Chatbots & Reducing Unconscious Bias

Designing for chatbot languages releases unconscious bias ranging from accessibility to language UI. UX designers have an opportunity to advance human connectivity even while attempting to reduce bias against gender, race, age, ethnicity and status. Topic will cover a case study and findings that have resulted from an experimental mentor-mentee matching artificial intelligence and platform design. Content will include: – Unconscious bias in chatbot UI – Working with enterprise data & uncovering limitations – Humanizing artificial intelligence UI – Designing with data science – Accessibility design (includes findings from how to conduct a design sprint with visually and mobility-challenged participants)...
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Jessa Parette
Jessa Parette

Back to the Future: 10 Year Retrospective on UX

In 2008, smartphones were just hitting the mainstream in the marketplace. UX would soon become recognized as the role to drive user-centered solutions. In this talk, we’ll go through 10 years of collective research that provides you with essential findings and key takeaways from all UX walks of life. After reviewing where we’ve been, we will review where we are today. Then, we will predict where we are heading in the future. Hang on, this one’s going to get interesting.
Michael Vaughn

Using Culture to Drive Customer Experience

How do you transform a culture to be more customer-centric? Margot Daniel, Director of Digital Experience and Engagement, was part of a two-year organizational transformation from “Sales First” to “Customer First.” Starting with gathering customer insights and data, this knowledge was used to shape goal-driven design and ultimately serve as a model for the mindset of the entire organization. From this talk, you will learn techniques for moving your organization forward to becoming more customer-centric and culturally receptive to design thinking.
Margot Daniel
Margot Daniel

Inclusion by Design

Design is an ever-expanding discipline in its quest to perfect user experience. In the 2010’s, digital designers stepped out from creating experiences for one or two screen sizes to a whole new world of dynamic, responsive experiences on dozens of devices. The designers of the 2020’s will experience another ground-shaking paradigm shift: the need to design inclusive digital products for diverse audiences–a veritable cosmos of under-served users with cultures, identities, and abilities. In this talk, Xuan Yeu, CEO of Hirekind, will explore inclusive design practices and how you can create more inviting products/sites for all of your users. Plus, we...
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Xuan Yeu
Xuan Yeu

Using UX and Gamification in DevOps

In this presentation, we will share how two big powerhouses (CapitalOne and Verizon) collaborated to create the DevOps Executive Dashboard, a tool for viewing Verizon’s “Health and Welfare” of IT applications. Using the Hygieia’s Open Source API, these teams transformed large data sets into a centralized and actionable view for Executive Leadership and work-level teams! We will also share how this tool has driven Verizon’s DevOps Cup, a gamification initiative that encourages application teams to continuously “Up their game” in the areas of Speed, Innovation and Efficiency!
Heather Schneider
Roger Servey
12:00 pm - 1:30 pm

LUNCH BREAK – FRIDAY

How can design generate happiness and reduce suffering in the world?

Case Studies on Driving Business Results through Compassion. An interactive workshop on how business leaders can use compassionate design to generate happiness and reduce suffering for their customers and employees.  Participants will explore our current disruptive marketplace and the implications on the future skills and mindsets needed to better manage themselves and create products people love. Core Topics: – What is Compassionate Design? – Why is emotional literacy in business so important? – 3 Ways to Apply Compassionate-based User Research to Product
Jerome Axle Brown
Jerome Brown

Make it Meaningful: How Retailers Can Create Experiences to Recapture Audiences

In retail, the pace of change has accelerated as giants like Amazon continue to scale and move into new markets and push into traditional retailers’ territories. Providing near unlimited selection, vast inventory, low cost, efficient purchase, and delivery options, it’s challenging to see how others can compete in this space, but we see an opportunity for other retailers to not only survive, but to thrive. By making the experience meaningful and building emotional connections between shoppers, products, and brands, retailers can differentiate themselves from the competition and forge lasting relationships with their customers. Heather has identified 4 pillars that can...
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Heather Hildebrand
Heather Hildebrand

Power Users of Voice UI

In this presentation we’ll take a look at the people who are experimenting with the cutting edge of voice technology, assistants, and home automation. For example: People who have more than one home assistant. People who regularly install skills or try many different things with their devices. People who have extensive home automation setups. Who are they? What is their experience so far with voice technology? What are they doing that is interesting and unusual with their devices? What would they like to change? Come find out!
Crispin Reedy
Crispin Reedy

Spatial Design for Physical & Digital Worlds

Welcome to the next level of UX. For years I’ve been working to help UX designers prepare for the next level design. The platforms are and the jobs are starting to appear. It’s an amazing world where digital and physical worlds cross-over and collide. In this talk, we will examine ways to help broaden your thinking as we take a look at a few practical ways to expand your knowledge in the world AR / VR and beyond. We will also explore deeper concepts of dimensional reality and principles behind multi-dimensional UX (MDUX). Just a few of the questions we...
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Preston McCauley
Preston McCauley

Scientific Underpinnings of UX Research — Model the Scientific Method

After a brief summary the history of behavioral science, this talk ties together the practice of evaluative & generative user research to the tenets of the actual scientific method, with the overall intention of improving the construct validity and trustworthiness of UX research findings.
Joe Dyer
Joe Dyer

Seasoning Your UX Skills with Analytics

UX people are constantly being asked to add to the tools in their toolbox. Many people swear that UX designers ought to “learn to code” or “learn to design.” One skill that often gets overlooked is one of the most valuable skills a UX person can learn, which is how to plan for, implement, and get the most out of analytics. In this talk, Cam Beck and Chris Isom will provide a useful framework for thinking about analytics and to consider the means by which a motivated UX person, with no or little prior experience with analytics tools, may start...
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Chris Isom
Cam Beck
Cam Beck

Deus UX Machina- Best Practices for Chatbots and AI in 2019

Convenience is the future of e-commerce. In our current age of messaging and communication, chatbots and other forms of artificial intelligence (AI) are a natural gateway to ultra-personalized experiences. There are thousands of chatbots currently in production across multiple industries, with the usage and engagement of chatbots exponentially growing year after year. Gartner notably predicted in late 2016 that the average person will have more conversations with bots than with their spouse by 2020. Hype or reality, the development of AI in this space is accelerating. AI and machine learning is even more involved. Tech giants from all over the...
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Alex Ornelas
Alex Ornelas
Sarah Burton

Value Prop Canvas: A Powerful Customer Insight Tool

Learn how the new Value Prop Canvas framework can jumpstart your product and design process while avoiding the pitfalls of previous outdated business and product planning tools. If you’ve never used the Value Prop Canvas to uncover the Pains, Gains and Jobs to Be Done of your users, DO IT! A subset of the Business Model Canvas, Value Prop Canvas gets you and the stakeholders better in tune with what the users’ needs are – whether explicit or latent. It’s become the go-to starting point for much of our team’s work – whether leading in to a Business Model Canvas...
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Noel Holmes

When Being Good is Bad

Stop being so damn good at your job and start thinking about what you build impacts the physical, mental, and emotional daily life of the person you are trying to help. We all like to be good or even great at our jobs, yet this can lead to detrimental impacts on the human experience. What happens when we are too good? Can we cause digital addictions and how are those digital addictions affect us as humans? There are many studies tell us that too much of a good thing can be bad. Our eyes are more strained, backs are in...
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Coco Chalfant
Coco Chalfant

Design Systems: What it really takes to build them

It seems like everyone talks about design systems, and why they’re important, and how great they look and work once implemented. But no one is talking about the realities of how to get there within a mature and successful SaaS product. Our experience has been a careful evolution to overcome challenges such as: – Can’t stop product development while the design system is being developed – Can’t disrupt our customers – Hundreds of pages already hard-coded in the front end with, generally, inconsistent styles. Strategy for going back and implementing patterns in already developed screens – Evolving technologies and our...
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Amy Love
Amy Love

DVX: Designing DataViz Experiences for VR & AR

As VR and AR platforms become more mainstream, more and more use cases involving the display of data in this new format are emerging; health data, navigational directions, product information, weather data, restaurant ratings and shopping prices. For entertainment, manufacturing and healthcare professionals, uses of mixed reality environments will all include visualizing data to provide information to the viewer. The temptation is to make these new data visualizations bright, 3D and flashy, using the latest design tools and animations. Often, that will actually make the data harder to perceive and understand for the user. Data visualization professionals have been fine...
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Randy Krum
Randy Krum

High-Fructose Content: Why People Crave It

High fructose content is faster and cheaper to produce than other forms of content. In our fast=paced world, we no longer crave hard-hitting news and the deep thoughts of literature. Instead, we want high fructose content packed with all the intense sweetness we crave in media: sound bites, video clips, tweetable repeatables, and other pre-packaged forms of tasty, sugary content. High fructose content goes along the same neural receptor pathways of other addictive substances. In many respects, high fructose content alters the transmission of certain brain chemicals, including endorphins, dopamine and serotonin. This sugary content triggers the pleasure center of our...
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J. Schuh

Continuous Onboarding in the Gig Economy

In the gig economy, you must have a frictionless on-boarding experience to attract/retain your employees and customers. In the next five years, almost 50% of the workforce will be participating in the gig economy. The gig economy will significantly change how an employee approaches their work life. In the gig economy, companies will need to focus on continuous on-boarding. Millennial workers changes jobs every two years, while moonlight at side hustles that drive their individual passions. Baby Boomers did not save enough for retirement, so the gig economy offers a way to secure their future. Contractors gain most of their...
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Ben Magill
Ben Magill
Brian Sullivan
Brian Sullivan
Katherine Vatalaro

Will Chatboxes Replace Search Boxes?

Microphones are more ubiquitous than people realize. You can find microphones in cars, thermostats, remote controls, cameras, laptops, phones, refrigerators, and more. With so many microphones listening, the algorithms for natural language processing have become more accurate virtually overnight. So, let’s chat about chat! More specifically, let’s focus on conversational interfaces. We are just starting to see the shift where a bot that answers questions rather than a person. In the near future, we could see chatboxes replace search boxes. Plus, we will see companies solely dedicated to creating a delivering content for chat.
Dan Cohn
Dan Cohn

Visual Storytelling—how to share your data to a variety of audiences and get a yes!

The story you tell with your data is important to share to a wider general audience. If we cannot share your work effectively, you lose the critical impact your research has on the world. In this session, you will learn how to create stories from data, learn visual storytelling techniques, and be more effective with how you ship your results to a variety of audiences—stakeholders and customers alike. After this session, you’ll be able to: Redefine your presentations into an experience in and of themselves so you can get past the first phase—marketing to your internal stakeholders and getting that...
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Gladys Rosa-Mendoza
Gladys Rosa-Mendoza

Avoiding Vapor Research: How to Plan, Capture, and Share User Research Effectively

Understanding the people you are designing for (aka user research) is critical in designing a successful product or service. But how to do it efficiently and effectively can be challenging. In this session, we’ll cover practical techniques and best practices on how to: Prepare for a successful research project Collect rich and consistent qualitative data Analyze results and identify meaningful insights as a team Share results effectively and build credibility within the organization Who should attend? Researchers, designers, product owners, developers, entrepreneurs, or anyone who wants to learn more about user research.
Sean McKay
Sean McKay

The UX of Ethics – Doing it Better

Providing a memorable user experience demands skill, consistency, an attentive interest in the end user, and often a large dose of creative ingenuity to pull it all off. Creativity fuels innovation, solves complex problems, and can help our jobs feel less like work. By ignoring boundaries the creative mind leaves restraint behind and finds new and important ways to accomplish goals – all for the alleged benefit of the user. When we’re all so busy making things better, who has time for things like ethical considerations? Ethics, however, serve an important purpose by providing a critical framework for successful group...
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Kelly Moran
Kelly Moran

Leveraging the Power of the Community: The New Era of Technology Governance

Customers need guaranteed up-times and resolutions times, but what is more important is the users’ experiences with the service. SLAs take a very technology-centric view of the service. The key is to understand the business/user expectations and connect those to relevant IT goals. Similar thinking can be used when considering employee experience as well. Technological advancements mean employees are coming to work expecting the same experience with technology as at home. As the war for talent rages on, companies that provide great employee experience will attract and retain the best talent. Who is accountable for driving experience for both employees...
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Greg Swindle

Animation: The fine line between intuitive and distracting

Today’s rapid product timelines often require UX to be lean and nimble. Wireframing, testing, and UI all get their due but animation is often the last kid picked. With rapid prototyping tools like Principle, Framer and InVision Studio quick animation iteration is possible. We’ll review each of these tools from a high-level and go in-depth into one. Along the way, learn tips and tricks to enable quick animation prototyping and assure easy dev handoff.
John Keese
John Keese

We’ve come a long way! Designing voice based UX for Alexa and Google.

The first known speech recognition system, ‘Audrey,’ was created in 1952 by Bell Labs. Followed on by ‘Shoebox’ created by IBM in 1961. We have come a long way since then! Amazon and Google, along with Apple, Microsoft, Samsung, and others have created platforms that are enabling Brands to create engaging user experiences across multiple devices and platforms. This talk will focus on the why, how, and what of these new tools. By the end of the talk, the participants should have the base level skills required to create, at the very least, an Alexa skill. It’s time to embrace...
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Stephen Holland
Stephen Holland

Make Your Career Your Own

How do you figure out what you want to do and where you want to go with that career? Ever since we were children we’ve been asked what do you want to do when you grow up? Do people really know? How do you make a career plan? Does it change over time? A quick search on the internet will help you find steps to create a career path they are all basically the same and include self- assessment, exploring options, make decisions, setting goals, and taking action. But how do you go about it? How do you explore your...
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Susan McKenzie

DesignOps: Your Seat at the Table is Ready

DesignOps is new buzzword for the cool kids, but it’s also the phrase our business partners have been waiting for.  Congratulations designers, you’ve earned a seat at the table, now what?  DesignOps captures what many managers have been doing behind the scenes for years: scaling our design teams to meet business and technology demands while removing obstacles and operationalizing flow so that designers can concentrate on design.   That’s been more difficult for some than others, especially at established or enterprise companies on the long-tail of design investment.  Join Ryan Lutterbach, AVP of Design Technology at AT&T, as he walks through...
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Ryan Lutterbach
Ryan Lutterbach

How to design better products, faster

The speed of change is rapidly gaining on us. How do we avoid being outpaced while ensuring we’re delivering high-quality products that result in beautiful experiences for our customers? This talk will explore the importance of balancing research and design to find the sweet spot for innovation. Plus learn how four-day design sprints help you deliver value earlier, maintain a customer-centric point of view, and improve collaboration with stakeholders.
Jesslyn Beattie
Jesslyn Beattie

Lessons from Visualizing Pain: What We Can Learn Communicating the Complex

Pain is complex, and communicating pain is even more complicated. Pain is part of the human experience and one of the most common reasons to visit doctor’s office. In the past, the healthcare focused heavily on pain intensity (0 to 10 scale), ignoring the characteristics of pain. I visualized and tested semiotics of pain to improve patient-provider communication. Two main takeaways of the talk are: 1. The value of slowing down, rethinking and re-contextualizing healthcare processes. Slowing down the process let us communicate complexity. 2. The inclusive design may seem time-consuming but it’s totally worth it. It yields better and...
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Kelly Park
Kelly Park

More Than Feeling: Data-Informed Design

When it comes to design, everyone has an opinion! However, during reviews and discussions it’s those with more than an opinion that fair the best. Successful design solutions require a deep understanding of audiences, clear strategy, and good ole data. In this session you’ll learn: * common data sources for design, * how to build a data-informed approach, * what data-informed design looks like in the wild (aka case studies). Whether you’re trying to prove a point, make an improvement, or discover something new, data-informed design moves your team from gut-feelings to fact-based decisions.
Courtney Clark
Courtney Clark

With Efficiency Comes Creativity

Best practices? Process improvement? Efficiency gains? These are not the meeting topics that fire up your creative teams. Who has the time for training or new techniques when there are deadlines to meet, and new projects to take on? In this presentation, A.J. Wood will talk about the common elements that make people efficient, and how creative teams should continually improve to compete.
A.J. Wood

Experienced designers wanted: Keeping yourself relevant in visual design

Despite what most people think, there actually is not an expiration date on a visual designer’s career. Discover how you can stay up to date by learning new skills and innovative design thinking. You already have a wealth of experience to share now learn the techniques to open yourself up to new opportunities and keep yourself curious (and employed) in today’s digital age.
Gina DeConti
Gina DeConti

Content Planning For Your 360° Photos VR Experience

Planning the content for your VR experience is definitely a “I wish I knew that when I started” scenario. The opportunity for learning while observing others view your finished experience is enormous, and the subject’s comments can be quite insightful, often making one yearn for another chance to begin the process all over again. In this presentation, I will present an overview of the lessons I’ve learned and the changes I’ve made while creating 360° photo VR experiences. This overview is designed to serve as a guide to strategists, designers, developers and project managers embarking on a virtual reality project....
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Donna Habersaat
Donna Habersaat

Actual Reality UX of Museum Spaces

Museum organizations are no strangers to the challenges UX Practitioners are now facing in the worlds of augmented and virtual realities. For centuries, museologists in the art world have adopted wide-ranging approaches to creating meaning from visual content and metadata within different environmental contexts and constraints. The decisions that architects, artists, and museums have made to tell stories and communicate information in physical spaces contain lessons we can all learn from, especially as the fields of Information Architecture and User Experience Design exit the safe confines of a browser-based world. We’ll take a journey through the history of museums while...
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Jared Caponi
Jared Caponi

Stop, Collaborate, and Listen

Practical tips and tools to incorporate Design Thinking into your everyday work. Who should attend? Anyone who wants to go from Design Thinking to Design Doing.
Miriam Ynocencio
Miriam Ynocencio

Living in Information: Responsible Design for Digital Products

Websites and apps are places where critical parts of our lives happen. We shop, bank, learn, gossip, and select our leaders there. But many of these places weren’t intended to support these activities. Instead, they’re designed to capture your attention and sell it to the highest bidder. Living in Information draws upon architecture as a way to design information environments that serve our humanity. Jorge Arango will share with you his thoughts on how to build product responsibly. He uses architecture as his inspiration. This talk is based upon Jorge’s latest book, which is by the same name.
Jorge Arango

Opening Plenary: Building the Next Generation Designer

The future is being built today by the next generation of designers. Within the next few years, these early-stage designers will easily make up over 50% of the workforce. Companies will have to change how they operate with these workers. Managers will need to change how they interact with these young employees. In this talk, Dr. Cassini Nazir will explore the characteristics of these designers. He has been developing curriculum at the University of Texas at Dallas for the past decade. In his ArtSci Lab, he takes deep dives with undergraduate and master’s level students as they solve tomorrow’s problems today.
Cassini Nazir
Cassini Nazir

Enabling UX Team Success: Lessons Learned in a Large Enterprise

Enterprise UX team struggles are common. We need to get support from executives; we need to nurture design teams; and we need to promote our ideas with product owners and developers. At ExxonMobil, we’ve had many of these challenges. This talk is about sharing our struggles and successes to make UX teams successful. In this session, attendees will learn ways to communicate the value of UX to stakeholders and executives, and how successful communication impacts the team. We’ll share the stories of a number of UX teams at the company and draw conclusions about how setting up those teams impacted...
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Wayne Miller
Wayne Miller

Designing for Grannie

Grannies aren’t what they used to be. My grandmother was British and would spend her days playing bridge, gossiping with her friends and conning my father into doing things for her. My mother uncharitably claimed that she lived to be a very old woman because she had never had a job or really worked a day in her life. She didn’t have a Facebook account or a cell phone. To her, a laptop was somewhere you folded your hands while you waited patiently for someone to hand you a cup of tea. Today, grannies can be very different. They are...
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Jennifer Keene-Moore
Jennifer Keene-Moore

Lead With Love – the path to joy, wellbeing and collaboration

Why can’t we all just get along and do great work in a culture of compassion and caring? Sounds like a no-brainer, but it is hard and you have to work at it, make it a priority and a non-negotiable of your culture. Who doesn’t want to work in a UX practice centered around compassion, kindness, mentorship and listening; one that fosters respect and trust between disciplines and team members? It can happen and my team is the living example and the guinea pig. Discover how to use intuition in hiring and create an ego-free environment that retains top talent...
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Trina Uzee
Trina Uzee

Designers and Developers: Combining forces to create great user experiences

Ever heard that old story that developers and designers don’t get along? It’s time to squash that myth. After all, we both want the same thing; to build amazing products, delight our end users, and grow in our craft. But when knee-deep in a project (and under deadlines) it can sometimes feel like we spend more energy arguing about details than building great products. This talk presents insights into what motivates designers and developers; and distills two years of interviews, experience, and insights from my experience working with talented back-end engineers, mobile developers, and front-end engineers. I’ll share stories from...
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Vivienne Kay

Building Walls to Break Down Silos

Organizations are complex systems where seemingly small changes in one area can compound in unforeseen ways. Business knowledge is often distributed within organizational silos, making coordination and alignment especially difficult. This talk will present 2 case studies that demonstrate how we have designed “Walls of Truth” to break down silos and promote shared understanding in our organization.
Hannah Reed
Hannah Reed
Timothy Profitt

Businesses want results, not empathy maps

Design continues to grow within organizations, and many groups have finally gotten that “seat at the table” we were always wanting. But, there is a concern that while we’re bringing valuable customer insights, we’re not connecting them to action to the dismay of business teams. Design needs to drive actionable roadmaps and backlogs with concepts and insights that bring business value. This talk will illustrate how to make sure you’re connecting customer insights to tactical projects, through design, to launch!
Jeremy Johnson
Jeremy Johnson

Making AR for the web a reality

AR is still cutting edge technology, and while there’s no standard for AR today, we can start experimenting with using web tools to create AR-enhanced web experiences. AR.js is an efficient Augmented Reality solution on the Web. It runs 100% in web browsers, this means no app to install!
Ron Dagdag
Ron Dagdag

5 UX Tips: Win Over Stakeholders and Interviewers

In this interactive session, participants will come away with: A better understanding of the stakeholder’s and interviewer’s perspective Examples of how to (and how NOT to) respond to RFP, project, and job interview questions The insights to craft responses designed to win over stakeholders and interviewers This talk is designed for both seasoned professionals looking to polish their project & RFP response skills and job seekers looking to improve their interview skills.
Alesha Arp
Alesha Arp

Make it Real: Stop Talking, Start Coding

Prototypes simulate how a product might act in the real world. Designers use prototypes to help key stakeholders understand and visualize ideas. Prototypes get used to help guide early discussions because people can react to them. Sadly, designers spend many hours creating realistic-looking prototypes that are thrown away. Programming is radically different than prototyping. The conversations get elevated when you start exploring how to make a product real through code. You talk about concrete needs like breakpoints between desktop and mobile screen sizes. Maintainability, scalability, reliability, and other engineering topics enter the discussions. Facts, opinions, and guesses become clearer. How...
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Ken Tabor
Ken Tabor
Brian Sullivan
Brian Sullivan

Envisioning Language: Typographic Function in UX / UI

Typography as a communication element is an underrated problem-solver in the UX/UI toolkit. This presentation will argue against the instinctual overemphasis on visual content including imagery, icons, motion graphics, and interstitial transitions in UI when typographic solutions can present a more efficient, clear, and lightweight solution. Improvements to typographic awareness has historically required discussion of its applied merit to current technologies — I propose that typography is the fundamental carrier of human language in its graphical state, and that a greater amount of relevance and detail should be given to typography in the UX space as well, as it is...
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Steven Phelps
Steven Phelps
12:00 pm - 1:30 pm

LUNCH BREAK – SATURDAY

Nine Principles for Designing Great Data Products

Data-driven products are everywhere. From wayfinding apps to recommendation systems, data enables experiences that are increasingly intelligent and personalized. However, they come with a unique set of challenges. From data collection to analysis, to the usage and communication of results, using data to deliver quality customer experience takes careful consideration. In this talk, Ricky Hennessy will cover nine principles for designing data products that your users will love. He will show real-world examples and tips/tricks to getting the most from data-driven products.
Ricky Hennessy
Ricky Hennessy

Designing the Customer Experience

Customer Experience is huge and highly valuable to business, but where & how does design help contribute, and where does it not?  In this session, we will look at how to make customer experience a key strategic advantage for your company or clients through the power of design. We will identify the differences and synergies between Customer Experience, User Experience and Service Design. You will hear how companies are developing and levering Customer Experience to drive a holistic brand experience… resulting in loyal customers who engage and buy more, both on- and offline. You will also be presented a take...
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Natalie Schraufnagel
Natalie Schraufnagel
Jay Peters
Jay Peters

Stuck in the Middle: Mastering Stakeholder Management

Product teams sit in the middle of business, user experience and technology. Each area has different needs in order to reach their goals, and feels that their asks should be considered the most important. As a result, teams are often put in a difficult situation of balancing the needs of many stakeholders, all while moving their product forward for their customers. This talk will cover important points of stakeholder management, including: – Maintaining transparency without inviting panic – How to handle unpopular or difficult conversations – Tips on managing prioritization among competing objectives
Emily Tate
Emily Tate

Ethics Ex Machina: Designing A Future With A Conscience

Volkswagen designed an unethical solution to a global and customer problem. It cost them $30 BILLION literal dollars, and who knows how much more in PR. Cambridge Analytica is now a shuttered entity after unethical, if not illegal usage of our personal data. Facebook’s CEO had to testify before Congress, and Microsoft’s AI bot “Tay” became a slanderous racist in less than 16 hours. Forbes found that “Millennials prefer to do business with corporations and brands with pro-social messages, sustainable manufacturing methods and ethical business standards.” In this talk, we’ll dive into how we can begin to think about our...
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Brandon Ward
Brandon Ward

UX Strategy Framework – Purpose, Practice, and Product

UX strategy is a hot topic, but what is it? Ask 100 UX’ers and you’ll get 101 answers! Let’s demystify this. Ben and Lily will share a flexible framework you can use to define UX strategy at all levels of altitude: Purpose, Practice, and Product. Along the way, they’ll share examples of UX strategy in action from 7-Eleven. You’ll leave this talk saying, “Oh, Thank Heaven!”
Lily Bather
Lily Bather
Ben Judy
Ben Judy

The 5 Vectors of Design Leadership: Turning ‘What’ and ‘How’ into ‘When’ and ‘How much’

Being a Design leader requires some mental gymnastics. You juggle projects, guide people, advocate for design, and improve processes. It’s big picture one minute and tiny details the next. Your leadership toolbelt runneth over from articles, books, training, and workshops. And all day every day you have to decide where to focus all that brainpower. This session presents a simple model for evaluating situations along five vectors and applying the leadership tools and levers that best fit that context. Every design leader has their own style and their own path. This session won’t change yours, but it will help you...
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Jim Carlsen-Landy
Jim Carlsen-Landy

Accessibility – An Army of One

It takes a great deal of effort, education, coordination, integration, and communications to establish and achieve Accessibility Compliance in an organization. Unless an external team is brought in to help, generally a single brave soul is given the responsibility of accomplishing this monumental task! If you are passionate about Accessibility, and want to realize this goal for your organization, join Seda Maurer who has been in this position more than once and will share with you all that you need to know to become an Army of One as well!
Seda Maurer

Going Solo (again) — Insights from UX Consulting

They say the third time’s the charm — and indeed as I embark upon my third outing as an indie UX consultant, I’d like to share what it’s really like while trying to build a virtuous cycle of speaking, teaching, and advising. Turns out, there are some volatile emotions paired with tactical challenges. Plenty of firsthand lessons and insights are offered for those seeking to expand their repertoire into the realm of UX consulting. Whether you’re a newbie venturing on your own, a corporate design veteran striving to branch out with full autonomy, or an in-house designer looking to champion...
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Uday Gajendar
Uday Gajendar

Leveraging Deliberate Practice to Become Ridiculously Successful

In his book So Good They Can’t Ignore You, Cal Newport asserts, “what makes ridiculously successful people so successful is they’re experts at practicing— they can push themselves to the exact limit of their skillset and thus expand their abilities day after day. If you’re not expanding yourself in such a fashion — called deliberate practice in the org psych lit — you’ll never be ridiculously successful.” Playing the games without practicing won’t win championships. If you only do your thing when it’s ‘showtime’ you can’t reach your full potential. In this presentation we will examine the practice habits of...
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Todd Reynolds
Todd Reynolds

Top 10 Things Every UX Unicorn Should Know About Content

This is a duo talk, with my partner in Content Crime, Hillary Accarizzi. We’re co-leads in Content within User Experience & Design, and see a lot of opportunity for cross-collaboration across not only within our own teams, but across disciplines. We’ve noticed that a lot of our product designers don’t know as much about content strategy or creation as they should. We’re not talking about content like white papers or blog posts or social media or marketing copy. We’re talking about the kind of content that makes software sing. Microcopy. Calls-to-action. Taxonomy. All wrapped up in a hierarchy that makes...
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Hillary Accarizzi
Amy Stevens
Amy Stevens

Transforming the Human Experience with Emerging Technology

Executive leaders are looking for ways to transform people’s experiences using emerging technology. They want to solve large problems, such as the opiate epidemic, energy usage, diabetes, and more. Executives have a large set of tools, platforms, and technology to help them solve these problems. What do these leaders see are the opportunities? What technologies do they want to use? Join Walter Jacobs, who is a technology executive, to gain some insights on what executives think. Hear about some of the conversations that executives are having. See some real-world examples of executives transforming human experiences with emerging technology.
Walter Jacobs
Walter Jacobs

What’s New in Adobe XD?

It’s been almost a year since Adobe XD was officially released. Come see the latest updates to Adobe’s UX design tool, and learn how to leverage Creative Cloud in your workflows. Back by popular demand, AJ Wood will be giving another review of all things Adobe. AJ has given more talks at the Big Design Conference than any other speaker.
A.J. Wood

Engineering Authenticity: Crafting Design Systems with Code

Keeping a design system in sync and up-to-date can be a huge time investment. By using real production assets, designers and developers can work together by using the same resources. In this talk, Kelly will demonstrate how she uses code to maintain a single source of truth within Sketch.
Kelly Harrop

Storytelling by Design

Good design presentations require good storytelling. As a designer, a great deal of my credibility lives and dies on my ability to communicate the value of an idea to a room of my stakeholders. Storytelling is critical because it enables us as designers to establish context, encourage empathy for the user, and up-level audience engagement. In this talk, I’ll cover how I tell stories and the tools I use so you can use them, too.
Jai Dandekar
Jai Dandekar

Building Consistent Cross-Platform Interfaces

Design systems are often built for a single platform, usually web. When scaling design systems to multiple platforms, it can be tricky to share styles and code in an easy, consistent manner. Styles are often spread across codebases in an unstructured way, which makes them hard to update seamlessly. Now there’s a better way: Style Dictionary, an open source framework which allows you to store all your stylistic data in a single place and then use it on any platform or language, so you can build consistent interfaces across platforms, easily. Learn how to create more consistent interfaces and better...
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Danny Banks
Danny Banks

Embrace or Steer Clear of Modes? UX Design for Improved Mode Awareness

You keep getting an “incorrect password” message logging in because Caps Lock is on and you don’t notice. You sent a document to your stakeholders without accepting changes because you saved it in preview mode and did not notice the remaining redlines. How can we design systems to avoid these errors? Complex systems often rely on modes for different sub-systems. When modes are used in an interface, instead of a unique set of displays and controls for each mode, the same set of displays and controls carries out different functions depending on the mode selected. Mode error or mode confusion...
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Aniko Sandor
Aniko Sandor

Are we designers of a bright future or cyber-armageddon?

New technologies solving some problems unexpectedly create another. Nowadays we experience rising issues with machine morality, distrust in bots either addictions in mobile applications. Designers meet new challenges that were unknown or maybe ignored… How to prepare for tomorrow’s dilemmas? This talk will be about the design ethics, sustainability and how to become a responsible product designer.
Pawel Kopysc
Paweł Kopyść

Designing Delightful Bots

With more than 300,000 monthly active chatbots on the Facebook Messenger platform alone, industry experts are claiming bots as the next big frontier in tech. In this hands-on talk, Jayneil will share his journey of building chatbots for the IA Summit and Big Design conferences to reduce the workload on the conference organizers. Attendees will then learn basic design principles to make their bots delightful with the help of interviews conducted with award-winning chatbots like Howdy, Poncho, Disco and Butter.ai. Jayneil will finally do a live demo to show the attendees how to use machine learning to make their bots...
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Jayneil Dalal
Jayneil Dalal

Unleash the Power of VIMM to Improve User Experience

There’s a simple mnemonic you can learn to improve any user experience (UX). VIMM is a UX inspection method that stands for Visual, Intellect, Memory, and Motor. VIMM helps you stay mindful of the human effort or load our products place on users. During this talk you’ll learn about the visual, intellect, memory and motor load concepts, how to identify loads in a variety of user experiences and ways to lighten the load for an improved user experience. In the end, you’ll have a simple and effective technique for designing and evaluating user experiences.
Kris Courtney

UX After Dark: Unbelievable but True UX Stories

Chris Hass will share funny, insane, unbelievable stories from his own and others’ professional UX lives. Crazy clients, wacky test participants, grace under fire, the sacred and the (nominally) profane. UX professionals tell these stories after hours for our own amusement. Here is where Chris invites you to pull up a seat at the (metaphorical) campfire. Expect the unexpected and count on some adult language. No clients or reputations will be harmed – probably. If you’re inspired to share your own humorous, poignant, surprising tale of UX shenanigans, you’ll fit right in. Bring your stories to share! If the logistical...
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Chris Hass
Chris Hass

Closing Plenary: How Can We Make Work Meaningful?

People want to spend more time on meaningful work and with teams who are engaged in making that happen. Projects where people’s skills and practice strengths are working well together to encourage people to learn, improve and thrive. However, we all get lost in the noise, speed, and deliverables of the day to day work that we forget about why we are working on a project in the first place. This results in feeling purposeless, stressed, unhealthy and in a state of “sleepwalking”. To quote Bruce Lee – “Ever since I was a child I have had this instinctive urge for...
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Dan Szuc
Dan Szuc