Applied Service Design: One Better Informed Decision at a Time

Greg Lakloufi
Lena Quach
20 Sep 2019
10:00 am
South Side Music Hall

Applied Service Design: One Better Informed Decision at a Time

There are hundreds of great tools and methodologies to help service designers discover and solve sophisticated business challenges, but it has historically been hard to bridge academia and everyday practicality. Teams oftentimes design based on untested assumptions because there’s limited time to thoughtfully design experiences.

What if there were a framework to help designers keep momentum going and push ideas in the right direction, even when all seems lost?

Learn how to make better informed decisions by creating and prioritizing your assumptions and iterating through a simple and easy-to-use framework to guide your cross-functional team to success.

Developed from Eric Ries’ “The Lean Startup”, this embolden framework guides you to rapidly experiment and make informed decisions by learning. Similar to NASA’s decision-making approach to land a man on the Moon, discover how this framework applies to Uber’s initial service launch and how you can apply it to your own experience design.