Applied Service Design: The definite Decision-Making Framework to unlock success in Service Design projects

Greg Lakloufi
Lena Quach
20 Sep 2019
10:00 am
South Side Music Hall

Applied Service Design: The definite Decision-Making Framework to unlock success in Service Design projects

There are hundreds of great tools and methodologies to help service designers discover and solve sophisticated business challenges, but it has historically been hard to bridge academia and everyday practicality. Teams oftentimes design based on untested assumptions because there’s limited time to thoughtfully design experiences.

What if there were a framework to help designers keep momentum going and push ideas in the right direction, even when all seems lost?

Learn how to make better informed decisions by creating and prioritizing your assumptions and iterating through a simple and easy-to-use framework to guide your cross-functional team to success.

Developed from Eric Ries’ The Lean Startup, this embolden framework guides you to rapidly experiment and make informed decisions by learning. Similar to the decision-making approach to land a man on the Moon, discover how this framework applies to the risky idea of how ride sharing services initially launched in it’s early days and how you can apply it to your own experience design.