Avoiding Vapor Research: How to Plan, Capture, and Share User Research Effectively
Understanding the people you are designing for (aka user research) is critical in designing a successful product or service. But how to do it efficiently and effectively can be challenging.
In this session, we’ll cover practical techniques and best practices on how to:
- Prepare for a successful research project
- Collect rich and consistent qualitative data
- Analyze results and identify meaningful insights as a team
- Share results effectively and build credibility within the organization
Who should attend? Researchers, designers, product owners, developers, entrepreneurs, or anyone who wants to learn more about user research.