Avoiding Vapor Research: How to Plan, Capture, and Share User Research Effectively

Sean McKay
21 Sep 2018
2:30 pm - 3:20 pm
The Loft

Avoiding Vapor Research: How to Plan, Capture, and Share User Research Effectively

Understanding the people you are designing for (aka user research) is critical in designing a successful product or service. But how to do it efficiently and effectively can be challenging.

In this session, we’ll cover practical techniques and best practices on how to:

  • Prepare for a successful research project
  • Collect rich and consistent qualitative data
  • Analyze results and identify meaningful insights as a team
  • Share results effectively and build credibility within the organization

Who should attend? Researchers, designers, product owners, developers, entrepreneurs, or anyone who wants to learn more about user research.