Businesses want results, not empathy maps

Jeremy Johnson
22 Sep 2018
11:00 am - 11:50 am
South Side Ballroom

Businesses want results, not empathy maps

Design continues to grow within organizations, and many groups have finally gotten that “seat at the table” we were always wanting. But, there is a concern that while we’re bringing valuable customer insights, we’re not connecting them to action to the dismay of business teams. Design needs to drive actionable roadmaps and backlogs with concepts and insights that bring business value. This talk will illustrate how to make sure you’re connecting customer insights to tactical projects, through design, to launch!