Design Boss: Leading Design and Digital Transformation in Large Companies

Debra Gelman
21 Sep 2019
11:00 am
South Side Ballroom

Design Boss: Leading Design and Digital Transformation in Large Companies

Leading design in a large organization is more than just “doing design with more people.” Anyone who tells you otherwise has yet to spend their time untangling a myriad of non-design-related issues so that design work can get done. Huge teams, competing priorities, personal agendas, and outdated methodologies can make innovation seem impossible, and can discourage even the most optimistic practitioners.

Some planning, some data, and a whole lot of patience will help you develop strong relationships with your product, marketing, and technology partners, create advocates across the organization, and communicate the value your team brings to the organization. If only that were all there is to the job!

Yes, it’s entirely possible to inspire teams, drive change, and create meaningful digital experiences in an enterprise environment. No, it’s not always easy, and there’s no single path to success. This engaging session will help point you in the right direction.