Design & Brand Equity: Buttoning Up Your Business Ideas Before Your Visual Ones
Many early-stage entrepreneurs dive into idea upon idea, too many seem to instantly ask how their idea “looks”. What is the logo going to look like? Many focused too much just on the logo but not their brand as a whole. Think of it this way, if business is the strategy around making something of value that people want to buy, branding is the vessel for showing people what that idea looks, feels, sounds, smells, and tastes like. Your brand is the representation of the idea and who you are as a business. That’s why you want it to convey a sense of who you are and what you do. And, most of all, you want it to be seen by the right people. And as such, you’ll want to button up your business ideas and strategies before you even start to think about the visual elements of your brand. This session will help you dive deep into your brand and your brand design strategy so that it’s done right.