Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil
Users’ minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not? In this talk, I’ll use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. I’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
If the future legacy of design is to be worth saving, it must reckon with the biases of our users and, more importantly, the biases designers bring to the table.