Dogma is the Enemy of Progress: Case Studies in Design Thinking in Agile Environments

Joe Meersman
20 Sep 2019
10:00 am
South Side Ballroom

Dogma is the Enemy of Progress: Case Studies in Design Thinking in Agile Environments

Have challenges working in an Agile manner while taking into account Design Thinking? See the value in Design Thinking but are unsure of how to approach its integration? Heard about Design Thinking and think it’s hogwash? Want to learn from someone that has seen multiple teams face these challenges?

Join Joe Meersman, Director of Design Strategy at IBM to explore what worked, examine what didn’t, and hear those surprising lessons that no amount of planning could prepare you for. Case studies will be shared alongside techniques for the successful application of Design Thinking. This presentation will provide a frame of reference for Design Thinking and how it can work alongside Agile methods to deliver experiences that users will use, and buyers will buy.