Make it Meaningful: How Retailers Can Create Experiences to Recapture Audiences

Heather Hildebrand
21 Sep 2018
12:30 pm-1:20 pm
The Loft

Make it Meaningful: How Retailers Can Create Experiences to Recapture Audiences

In retail, the pace of change has accelerated as giants like Amazon continue to scale and move into new markets and push into traditional retailers’ territories. Providing near unlimited selection, vast inventory, low cost, efficient purchase, and delivery options, it’s challenging to see how others can compete in this space, but we see an opportunity for other retailers to not only survive, but to thrive.

By making the experience meaningful and building emotional connections between shoppers, products, and brands, retailers can differentiate themselves from the competition and forge lasting relationships with their customers. Heather has identified 4 pillars that can empower and amplify these connections; Persistent Dialog, Purposeful Curation, Contextual Visualization, and Expert Advice. She’ll walk you through four stories across a variety of retail segments that show how you can leverage combinations of these pillars to win.