Make the Extreme Mainstream: The Power of Inclusive Design

20 Sep 2019
1:30 pm
Bluebonnet Room

Make the Extreme Mainstream: The Power of Inclusive Design

Making the extreme mainstream has led to some of the world’s most innovative products. Most design processes tend to focus solely on mainstream users to research, review, co-create, and test prototypes and designs. A better approach is to study extreme users, who more acutely feel the pain points with current products and show you all of the workarounds/adaptations they have developed.

In this talk, we will study ways to work with extreme users to provide you with inspiration and empathy for your current designs. After this talk, you will have several practical straegies for using inclusive design with extreme users. The goal is to challenge our design processes and move towards a better ways of designing products and services with extreme users. Let’s make the extreme mainstream!