Mapping the unknown: how to use ux research to future-proof your product strategy

Catherine Chiodo
20 Sep 2019
2:30 pm
Federal Reserve Room

Mapping the unknown: how to use ux research to future-proof your product strategy

At this point, we all know we need to understand our users–who they are (personas!), what they do (JTBD!), and how they experience our product (journey maps!)–but what do we do with all this information? How do we design for the future–what will work for our users in 3 or 5 years–and not just what users are expecting now?

In this talk, we’ll look at three key pieces of information—what your users are doing now, the market and cultural forces at play, and what people who are like your future users are doing—to triangulate potential product strategies to meet future conditions. We’ll touch briefly on how to study your users now, talk about how to interpret market data and gather cultural trends, and then see how to apply those trends to find subsets of people who are likely to reflect future users. We’ll then talk about how to put all this information together into potential product strategies, and how to prioritize among these strategies.