Microinteractions that Drive User Engagement and Brand Loyalty

Marcello Perez
21 Sep 2019
1:30 pm
The Loft

Microinteractions that Drive User Engagement and Brand Loyalty

Usability is not the only focus of a UX designer, but also the fluidity and how enjoyable an interaction is from the customer’s perspective. According to NNGroup, micro-interactions play the main role in this case. In a scenario where users are leaving applications right after the first use, having in hand more than 2.6 million options, every detail counts when interacting with a customer or a prospect. If a company is not considering this as a competitive differentiator, its user appeal will start to diminish, and customers will move to companies that are actually interested in delivering unique experiences. This presentation will show ways of how to think and build micro-interactions that make experiences more engaging, and thus, strengthening engagement with the user.

Key takeaways:
What is the actual scenario of mobile app and difficulties on engaging users
The main structure to create micro-interactions
Real examples of how to do successful micro-interactions.