Preventing Cognitive Biases from Creeping in to your Design and User Research

Jen Blatz
20 Sep 2019
2:30 pm
The Loft

Preventing Cognitive Biases from Creeping in to your Design and User Research

Generally, people go into tests with good intentions of gathering accurate, pristine information, so how does all this bias creep in? It’s pretty common to have several psychological biases working against you that can cloud the data-gathering agenda and bias interpretation of information and results. This talk will focus on surfacing some of the creepiest types of bias and how to prevent and combat them.