Products, Personas and People Data: Design in the Workplace of the Future
What if employees were viewed as customers? What if the integration and the byproduct of data produced from their interactions with enterprise platforms could be harnessed and cultivated as insights into satisfaction, usage, success or even personas? Design teams, especially in large enterprises, often stand in a unique role, acting as a catalyst between organizational strategies and building a blueprint for service design touchpoints. Leveraging data from products, device interactions, NPS, demographics, and user satisfaction into a tool that can inform business decisions turns a UX team from being a service to being an irreplaceable ally.