Design Research Collaboration for Breakthrough User Experiences
UX research and market research. Quantitative and Qualitative. Internal and External. As researchers, we are great at putting things into separate categories, but don’t always see the opportunities to bring things together. Enabling researchers to more effectively collaborate across research disciplines, across parts of the organization, and even with researchers outside of the organization can drive significant UX, product and marketing benefits. In this presentation, Dr. Karl Steiner will describe how the Customer Insights department at HomeAway brings researchers with different background together to drive a culture of customer-centricity, as well as offering practical suggestions for any team looking to work with and leverage research insights from multiple internal and external sources.