Scaling Design at the Enterprise Level
Most companies recognize the transformative power of design to help build better products and services for customers. Enterprise leaders are tackling how to scale their organizations into becoming more design-driven and user-focused. In this talk, Andrea Sutton will discuss scaling design at the enterprise level. The audience will walk away understanding how to initiate executive buy-in to spread design thinking, structure teams for success, empathize with the customer, and create a symphony between business and design mindsets.