Scientific Underpinnings of UX Research — Model the Scientific Method

Joe Dyer
21 Sep 2018
1:30 pm-2:20 pm
The Loft

Scientific Underpinnings of UX Research — Model the Scientific Method

After a brief summary the history of behavioral science, this talk ties together the practice of evaluative & generative user research to the tenets of the actual scientific method, with the overall intention of improving the construct validity and trustworthiness of UX research findings.