Seasoning Your UX Skills with Analytics

Cam Beck
21 Sep 2018
1:30 pm-2:20 pm
South Side Music Hall

Seasoning Your UX Skills with Analytics

UX people are constantly being asked to add to the tools in their toolbox. Many people swear that UX designers ought to “learn to code” or “learn to design.” One skill that often gets overlooked is one of the most valuable skills a UX person can learn, which is how to plan for, implement, and get the most out of analytics.

In this talk, Cam Beck and Chris Isom will provide a useful framework for thinking about analytics and to consider the means by which a motivated UX person, with no or little prior experience with analytics tools, may start using analytics immediately to improve their understanding of user behavior and quantifying the impact it has on the business.