Seat at the Table: Can’t Spell Executive without UX
While there have been surveys over the past few years that have looked at the state of UX as a whole, and at UX design, in particular, we have noticed that the state of UX in the enterprise hasn’t been analyzed in-depth or tracked longitudinally. Particularly when it comes to understanding how enterprise companies are conducting UX research and building future legacy.
In the past two years, we collected data from hundreds of UX Professionals across industries, globally, and identified four key challenges UX is facing in the enterprise. One of the challenges is about bridging the gap between UX and Executives. In this presentation, I will share the data, trends, and the overall state of UX research in the enterprise in 2019. I will share case studies that demonstrate the three behaviors of high performing organizations that help UX Design organizations get a seat at the table and build a future legacy. I will also share what we developed, implemented, and seen impact from a four-level framework to connect UX to traditional business metrics.