Sense-Making in Digital Spaces: Site Structure, Taxonomy, and Navigation for Many Audiences
Serving many unique audiences in digital spaces has necessitated the integration of information architecture and content strategy. This presentation describes the process we went through to go back to the basics of audience, language, identity, and taxonomy to give users a sense of place and purpose on NVIDIA.com. The deep internal work also helped us to not only convey a single clear picture to the outside world in our site structure and navigation, but also provided an internal framework for how we organize and enable findability for future decisions.