Stop Trying to Make Delight Happen
As a design research consultant, too often I meet with clients who are fixated on the term “delight.” They hear that good design should delight (which is true!) but they view delight one-dimensionally, as if delight can only be a super unexpected explosive dazzling force. ‘But if we ask users for permission to their save personal information, then, how will we delight them later?’ Due to this misplaced intention, they create interactions, features, and experiences that fall way short of delight — and fall instead instead the realms of creepy, annoying, or aggressive. In this talk, I explain the core principles of designing to delight with the user and user context in mind.