Stuck in the Middle: Mastering Stakeholder Management
Product teams sit in the middle of business, user experience and technology. Each area has different needs in order to reach their goals, and feels that their asks should be considered the most important. As a result, teams are often put in a difficult situation of balancing the needs of many stakeholders, all while moving their product forward for their customers.
This talk will cover important points of stakeholder management, including:
– Maintaining transparency without inviting panic
– How to handle unpopular or difficult conversations
– Tips on managing prioritization among competing objectives