Understand Your Own Organization to Better Understand Your Customers

Karl Steiner
21 Sep 2018
10:00 am - 10:50 am
Federal Reserve Room

Understand Your Own Organization to Better Understand Your Customers

As a UX or research stakeholder, are you getting the most leverage from your customer insights? Planning labwork and fieldwork are just parts of the formula for successful product research. There are other critical touch points within your own organization that can impact the success of any research initiative. Drawing on his research management experience at HomeAway, XBox, and other leading companies, Dr. Steiner will share a model for managing the critical touch points that affect research project effectiveness.