UX Strategy Framework – Purpose, Practice, and Product

Lily Bather
Ben Judy
22 Sep 2018
1:30 pm - 2:20 pm
South Side Ballroom

UX Strategy Framework – Purpose, Practice, and Product

UX strategy is a hot topic, but what is it? Ask 100 UX’ers and you’ll get 101 answers! Let’s demystify this. Ben and Lily will share a flexible framework you can use to define UX strategy at all levels of altitude: Purpose, Practice, and Product. Along the way, they’ll share examples of UX strategy in action from 7-Eleven. You’ll leave this talk saying, “Oh, Thank Heaven!”